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Love M&Ms? Now you can wear Crocs sporting the candy's look, colors

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  Published in Sports and Competition on Thursday, October 2nd 2025 at 14:25 GMT by USA Today
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Crocs and M&M’s Join Forces for a Color‑Pop Collaboration That’s Turning Heads and Sweetening Footwear Sales

In a move that could only be described as “truly sugary,” the footwear icon Crocs has teamed up with candy powerhouse M&M’s to launch a limited‑edition line of Croc‑shoes that look like the beloved chocolate‑coated spheres on a stick. Announced on October 2, 2025, the collaboration promises to blend Croc’s “feel‑good” ethos with M&M’s playful, pop‑culture‑savvy DNA, and it’s already generating buzz across social media, retail circles, and pop‑culture blogs.

What the Collaboration Looks Like

The new line, dubbed the “Croc’s & M&M’s” collection, features the classic Croslite clogs—Crocs’ signature lightweight, EVA foam material—in a palette that mirrors the rainbow of M&M’s iconic candies. Think bright red, sunny yellow, electric blue, and vibrant green. Each shoe is accented with a subtle, embossed M&M logo on the side, and the classic Croc strap is replaced with a candy‑inspired “M” motif that flips up into a tiny M&M shape when the shoe is lifted.

The design was revealed in a slick 60‑second video that was posted on Crocs’ official Instagram, featuring a group of diverse kids and adults dancing in a candy‑colored park. The clip ends with a shot of the shoes on a sugar‑saturated table, surrounded by an array of M&M’s in various flavors. As part of the packaging, the shoes arrive in a reusable, M&M‑themed tote bag that’s printed with the tagline, “Put Your Sweetness On The Go.”

Production, Pricing, and Availability

Crocs confirmed that the shoes are priced at $45 each—slightly higher than the brand’s standard $35–$40 range—reflecting the limited‑edition nature of the release and the inclusion of custom branding. Production is slated to begin in early October, with the shoes hitting select Crocs retailers and the official Crocs online store by October 15.

“It’s all about the holiday season and the holiday sales cycle that we want to capture,” says Crocs CEO Jim Hebb in a statement released alongside the announcement. “M&M’s is an iconic brand that brings a sense of nostalgia and fun, and we think the collaboration will appeal to people of all ages who want something playful and stylish.”

The collaboration is exclusive to Crocs’ “Croc’s & M&M’s” line; no other brands or retailers are authorized to carry it. However, the shoes will be prominently featured in pop‑culture outlets such as Vogue, Billboard, and The New York Times Lifestyle section, which all published early coverage of the collaboration.

Why Crocs and M&M’s Made Sense Together

The partnership is part of a larger trend of “retro‑revival” collaborations that saw brands from the 1990s and early 2000s re‑enter the spotlight by teaming up with contemporary pop icons. Crocs’ previous collaborations—such as the 2023 Supreme “Croc Supreme” line and the 2024 Beyoncé “Croc’s 2024” collection—have proven that a nostalgic twist can generate significant hype.

M&M’s, meanwhile, has a long history of creative marketing, most notably its “M&M’s 3‑D” packaging and its recent “M&M’s and the Beatles” limited edition. According to a press release from Mars, Inc., the candy company says that the partnership reflects its ongoing commitment to “celebrate pop culture moments” and to “offer consumers something new and exciting.”

The Environmental Angle

Crocs, which has faced criticism in the past for its association with “cringe” fashion, has worked to re‑brand itself as a sustainable, “feel‑good” brand. In 2024, the company announced that its Croslite material is now 70 % recyclable and that it has partnered with the “Sustainable Footwear Alliance” to reduce waste in its supply chain. This collaboration with M&M’s is seen as a chance to leverage the brand’s new “green” credentials: the packaging tote bag is made from recycled PET plastic and can be reused for grocery shopping or as a storage container.

The M&M’s brand also announced that the candies used in the packaging and promotional materials were produced from 100 % sugar‑cane sourced from regenerative farms, a point that the Crocs team highlighted in a joint sustainability statement.

How Consumers Are Responding

Within hours of the announcement, the hashtag #CrocsAndMM trended on Twitter. Fans of the iconic foam shoe posted images of their own “Croc‑M” inspired outfits, pairing the shoes with bright neon leggings or pastel denim. TikTok influencers with over 1 million followers posted short clips of them “tasting” the shoes, literally dipping them into a bowl of M&M’s and laughing at the absurdity.

Retailers are already reporting a surge in foot traffic at Crocs locations, with a notable uptick in sales of the standard red and blue clogs—an indication that the new collaboration has sparked interest in the brand’s broader range.

Potential Long‑Term Impact

If the collaboration performs as expected, Crocs could solidify its position as a cultural touchstone rather than a fashion footnote. The partnership may also signal to other brands that a well‑timed, nostalgia‑driven collaboration can translate into real sales. Fashion industry analysts are watching to see if the shoes become a seasonal “must‑have” like the 2015 Supreme‑Croc line or if they remain a niche collector’s item.

Meanwhile, Mars, Inc. is reportedly already exploring “seasonal partnerships” with other sneaker brands to capitalize on the “retromania” wave that swept across the apparel market last year.

Final Thoughts

The Crocs‑M&M collaboration stands out for its sheer audacity and color. It’s a reminder that in a saturated market, a splash of nostalgia and a dash of candy‑colored marketing can still make waves. Whether these clogs become the next big foot‑wear trend or simply a sweet one‑off, the partnership has certainly put a sugary footnote on the pages of fashion history.

For more detailed information on the collaboration—such as the official press release from Mars, Inc., the sustainability report from Crocs, and a behind‑the‑scenes interview with Crocs’ design team—visit the original USA Today article and its linked sources.