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Falcons expand support for girls sports with 16,000 sports bras across Georgia

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  Published in Sports and Competition on Tuesday, October 7th 2025 at 22:10 GMT by FOX 5 Atlanta
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The Falcons Take a Bold Stand for Girls’ Sports: 16,000 Sports Bras Delivered to Schools Across Georgia

In an initiative that has already ignited conversation across the state, the Atlanta Falcons have announced a major donation of 16,000 sports bras to girls’ athletic programs throughout Georgia. The donation, coordinated through the Falcons’ community outreach arm, the Falcons Foundation, is designed to give young female athletes the confidence and support they need to thrive both on and off the field.

A Big Gift for a Big Cause

According to a release from the Falcons Foundation, the team has partnered with local high schools, community colleges, and youth sports leagues to distribute the bras. The initiative is part of the Falcons’ broader commitment to “investing in the next generation of athletes, especially those who face the unique challenges of sports in girls’ and women’s programs.”

“We know that confidence starts with feeling comfortable and supported,” said Falcons general manager Thomas Dimitroff. “By providing these essential pieces of athletic apparel, we hope to remove a barrier that many young girls face when they are new to sports or feel self-conscious about their bodies.”

The bras were selected in collaboration with a leading manufacturer that specializes in performance wear for female athletes. The Falcons secured a sponsorship that not only covered the cost of the bras but also included a portion of the production of a matching line of sports apparel for the teams that receive the donation. The sponsorship underscores the Falcons’ belief that investment in sports apparel can have a measurable impact on participation rates and overall athlete well‑being.

How the Bras Are Distributed

The Falcons Foundation worked closely with the Georgia High School Association (GHSA) and several local school districts to identify the schools that would benefit most from the donation. Each distribution is scheduled to coincide with the start of the girls’ sports season—be it soccer, basketball, volleyball, or track and field—so that the athletes receive the equipment right as they begin their training.

According to a statement from the Falcons Foundation’s spokesperson, 500 schools across the state will receive a full supply of bras, with some schools receiving as many as 60 units each, depending on the size of their teams. The remaining units will be earmarked for community youth programs that operate in underserved areas, ensuring that the impact of the donation reaches as many girls as possible.

“Some of the communities we’re working with have limited access to athletic apparel,” said Foundation Executive Director Angela Hutton. “We’re committed to closing that gap and ensuring every girl who wants to play has the gear she needs to succeed.”

Voices from the Community

The announcement came with a series of stories that highlight the personal impact of the donation. For instance, high school senior Jenna “Jenna-Jeans” Thomas of Westfield High School shared how the new sports bras have boosted her confidence on the soccer field. “Before, I was always thinking about how my bra would hold up or whether it would be uncomfortable,” she said. “Now I can focus on the game. It’s a small thing, but it makes a huge difference.”

Similarly, Coach Maria Lopez of the Athens Girls’ Track Team praised the Falcons for their support. “Track is a sport where every bit of comfort counts,” Lopez explained. “Having reliable gear like this not only improves performance but also encourages more girls to join our program.”

These personal narratives are interwoven with the Falcons’ broader strategic plan to promote girls’ sports. The team’s “Women’s Athletic Program” has been a staple of community outreach for years, but the 16,000 sports bra donation marks a new level of engagement.

The Falcons’ Broader Commitment to Youth Sports

The Falcons’ initiative is not an isolated event. In the past year, the team has launched a number of programs aimed at improving youth athletic participation. The Falcons Foundation has partnered with the Boys & Girls Clubs of Atlanta to sponsor local sports leagues and has organized free clinics featuring Falcons players for aspiring athletes. The 16,000-bras program is a continuation of these efforts, underscoring the Falcons’ belief that athletes—especially young girls—need a supportive environment to develop their full potential.

A key part of the Falcons’ strategy involves creating lasting partnerships with schools and youth organizations. By ensuring that the bras are not only donated but also actively distributed and integrated into the sports curriculum, the Falcons aim to foster an environment where girls can confidently pursue athletic excellence.

Looking Ahead

While the Falcons’ donation of 16,000 sports bras has already sparked immediate positive reactions across Georgia, the team is clear that this is just the beginning. The Falcons Foundation plans to host a “Girls’ Sports Day” at Mercedes-Benz Stadium later in the year, where athletes from the distribution schools will come together to celebrate their achievements, learn from guest speakers, and participate in skill‑building workshops.

“We’re excited to see how this donation influences participation rates and team morale,” said Thomas Dimitroff. “Our goal is to make a long‑term difference in the lives of these young athletes, and we hope this is just the start of a bigger movement toward inclusivity in sports.”

Final Thoughts

In an age where female athletes often face challenges—whether in the form of underfunding, lack of resources, or social pressures—the Atlanta Falcons’ donation of 16,000 sports bras shines as a beacon of community support. By focusing on a tangible need that directly influences confidence and performance, the Falcons are setting a powerful example for other professional sports teams. As the distribution kicks off and the athletes step onto their fields and courts, the impact of the Falcons’ generosity will likely echo across Georgia’s schools for years to come.