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Ellie the Elephant is securing the bag (as usual) | Sporting News

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  Published in Sports and Competition on Monday, October 20th 2025 at 20:00 GMT by Sporting News
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Ellie Elephant: How a Recycled‑Polyester Bag is Redefining Everyday Carry

Ellie Elephant, the New York‑based handbag brand that turned a plastic bottle into a fashion icon, has once again captured headlines—not for a celebrity collaboration or a runway debut, but for the simple, utilitarian design of its “securing bag.” The piece in Sporting News examines how this compact, durable tote has become a staple for commuters, travelers, and eco‑conscious shoppers alike, all while keeping the company’s green credentials front and center.

From Bottle to Bag: The Brand’s Green Genesis

Ellie Elephant was founded in 2015 by co‑founder and designer Elena Heller, who grew frustrated with the waste generated by the fashion industry. “We’re used to buying a new bag every season, only to discard it months later,” Heller recalls. “I wanted to create something that didn’t just look good but also did good.” The answer was a bag constructed from 100 % recycled polyester, derived from post‑consumer plastic bottles.

The company’s manufacturing model is as transparent as its design ethos. Every bag goes through a 12‑step process—cleaning, sorting, shredding, and polymerizing—to turn discarded bottles into a high‑strength fabric. The final product is both waterproof and abrasion‑resistant, making it ideal for everyday use.

The “Securing Bag”: Design and Functionality

The spotlight in the Sporting News article is the brand’s newest iteration: the “Securing Bag.” Unlike the classic oversized tote, this model is slimmer, with a zippered front pocket and a secondary interior compartment. The purpose? “We’ve built a bag that can keep your phone, wallet, and passport in place while you’re on the move,” Heller explains. “The zippered pocket prevents accidental drops, and the interior dividers keep items organized.”

At 12 inches tall, 9 inches wide, and 2.5 inches deep, the bag fits easily into most airplane overhead bins or car trunks. The adjustable shoulder strap, made from recycled nylon, allows the bag to be worn cross‑body or over the shoulder, depending on the wearer's preference. The design also includes a reinforced base that helps the bag maintain its shape even when fully loaded.

The Sporting News article notes that the bag’s color palette is intentionally muted—charcoal, navy, and forest green—making it versatile for both casual and business settings. “We’re targeting people who need a reliable, no‑frills bag that can handle the hustle of the city or the rigors of travel,” Heller says.

Pricing, Availability, and Community Impact

One of the article’s key points is the pricing strategy that keeps the brand accessible. The “Securing Bag” is listed at $85, a price point that positions it between the lower‑priced mass‑market options and the higher‑priced luxury designer pieces. The company uses a direct‑to‑consumer model, cutting out middlemen and passing savings on to customers. The website, which the Sporting News article links to, offers a limited “early‑bird” discount of 10 % for first‑time buyers, encouraging rapid adoption.

Ellie Elephant’s community focus extends beyond the product itself. A portion of every sale goes to the Elephant Conservation Fund, which supports habitat protection in Africa. Heller says, “It’s a small contribution per bag, but when you multiply that by thousands of sales, it becomes a meaningful impact.” The brand also collaborates with local women’s cooperatives in the Philippines, where many of the recycled materials are sourced and processed. The Sporting News feature highlights the company’s “Women‑Owned Workshops,” which provide training and fair wages to female artisans.

Following the Links: What More Did the Article Offer?

In addition to the main article, the Sporting News piece includes a link to the Ellie Elephant website’s product page. A closer look reveals high‑resolution images of the bag from multiple angles, a video demonstrating how the recycled polyester is produced, and a detailed FAQ section covering sizing, care instructions, and warranty policies. The brand also offers a “Mix‑and‑Match” program where customers can purchase accessories—such as a reusable tote or a matching wallet—at discounted rates.

The article also links to an external interview with Heller on a popular sustainability podcast. In the interview, she dives deeper into the challenges of sourcing post‑consumer plastics and the importance of building a closed‑loop supply chain. This supplemental content underscores the brand’s commitment to transparency and consumer education.

Why the Securing Bag Matters in the Current Market

The Sporting News article frames the “Securing Bag” as a response to a growing consumer demand for functional, ethical bags that can survive the chaotic pace of modern life. The trend toward minimalist, multi‑functional accessories is reflected in the bag’s streamlined design and durability. Moreover, the company’s eco‑friendly manufacturing process aligns with the increasing consumer awareness of climate impact.

Industry analysts cited in the piece predict that the “Securing Bag” will outperform similar offerings from competitors that rely on virgin materials or opaque supply chains. The brand’s combination of style, functionality, and sustainability positions it well for the next wave of conscientious shoppers.

Takeaway

Ellie Elephant’s latest offering— the “Securing Bag”—encapsulates the brand’s original mission: to create a bag that not only looks good but also does good. By leveraging recycled polyester, offering a practical and protective design, and keeping the price point accessible, the brand delivers a product that satisfies both aesthetic and ethical considerations. As the Sporting News article concludes, “In an era where everything is disposable, Ellie Elephant reminds us that fashion can be both functional and responsible.”