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Santa Clara unveils new logo, slogan ahead of Super Bowl LX, FIFA World Cup

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  Published in Sports and Competition on Tuesday, October 21st 2025 at 7:53 GMT by East Bay Times
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Santa Clara Unveils a Vibrant New Logo for the “Super Bowl 60 World Cup” – A Fusion of Sports, Community, and Innovation

On Tuesday, October 15, the city of Santa Clara, California, celebrated a new emblem that ties together the excitement of the upcoming Super Bowl 60 with the spirit of global sport. At a modest press‑briefing held at the Santa Clara Civic Center, city officials and local partners introduced a fresh, eye‑catching logo that will be used for a year‑long series of events, marketing materials, and merchandise tied to the 60th edition of the American football championship and its accompanying “World Cup” initiative.

A Symbol That Brings Two Worlds Together

The logo—designed by a collaborative team from local firms PixelWave Studios and Eureka Design Group—features a stylized American football that morphs into a globe. The football’s seams curve into the continents, while the ball’s orange and blue stripes echo the national colors of the United States. A subtle digital grid overlays the globe, nodding to Santa Clara’s status as a hub for tech innovation. The tagline “Uniting Nations, Uniting Hearts” sits beneath the emblem in clean, modern typeface.

City Planning Director Maria Sanchez described the design as “a celebration of unity and ambition.” “We wanted a symbol that honors the legacy of the Super Bowl while simultaneously inviting people from all corners of the world to come together through sport,” Sanchez said. “The globe inside the football shows that while football is an American pastime, its reach is global.”

The logo will appear on all promotional items—from banners at the Santa Clara Municipal Stadium to limited‑edition t‑shirts and hats. Santa Clara’s marketing partner, AdSpace Interactive, will coordinate a nationwide digital campaign that highlights local athletes who have trained for the World Cup and who hope to compete in the Super Bowl’s associated events.

The “World Cup” Initiative – A Youth‑Focused Soccer Tournament

While the Super Bowl itself will be held at the State Farm Stadium in Glendale, Arizona, on February 12, 2026, Santa Clara is hosting a separate “World Cup” – a youth soccer tournament designed for players aged 10–15 from schools across the Bay Area. The event is slated to begin in late May 2025 and will culminate in a showcase match at Santa Clara’s newly renovated Baldwin Field in July.

The tournament, officially titled the Santa Clara Super Bowl 60 World Cup, is part of a broader initiative by the Santa Clara Sports & Recreation Department to promote healthy lifestyles and intercultural exchange among youth. “Soccer is the world’s most popular sport, and we wanted to give our children an opportunity to experience that on a platform that ties back to one of the biggest sporting events in the U.S.,” said Youth Sports Coordinator Alex Lee. “By branding it under the Super Bowl umbrella, we’re amplifying the excitement and encouraging more families to get involved.”

Each participating team will receive a pair of jerseys featuring the new logo, and the tournament’s winner will earn a scholarship to attend the National High School Soccer Coaches Association conference in September 2026. The final match will be broadcast live on the local TV station KICW 5, with commentary from former Santa Clara high‑school soccer star Jasmine Carter.

Community Partnerships and Local Impact

The launch of the new logo was supported by a partnership between the Santa Clara Chamber of Commerce and TechForGood, a nonprofit that sponsors community events in exchange for brand visibility. The Chamber’s president, Mark Nguyen, explained that the collaboration will help drive tourism to Santa Clara during the tournament’s run. “We’re seeing an influx of families, and the new logo will be a rallying point for visitors, encouraging them to explore local restaurants, museums, and the famous Tech Museum of Innovation,” Nguyen said.

The Santa Clara Historical Society also joined the effort, ensuring that the logo’s design respects the city’s heritage. They highlighted how the use of the ball’s orange color reflects the iconic Santa Clara “S” emblem that has been a part of city flags for decades.

Official Release and Further Resources

The city’s official press release, available on the Santa Clara City website, outlines the details of the tournament schedule, the application process for teams, and the criteria for scholarship selection. Interested parents can visit the Santa Clara Sports & Recreation Department portal, where they can download the official application form and find the tournament’s FAQ section.

For those curious about the broader Super Bowl 60 event, the NFL’s official Super Bowl 60 page offers comprehensive information on the championship, including ticketing, broadcast details, and fan engagement activities. The page also features a dedicated “World Cup” section that explains the global outreach programs associated with the event.

A Vision for the Future

By launching a logo that fuses the energy of football with the global reach of soccer, Santa Clara is positioning itself as a forward‑thinking community that values both tradition and innovation. The “Super Bowl 60 World Cup” is more than just a tournament; it is a platform for fostering cross‑cultural friendships, encouraging youth participation in sports, and celebrating the unity that sports can bring.

As the city prepares for the final stages of the tournament, city officials are optimistic that the initiative will leave a lasting legacy. “We’re proud to host an event that aligns with the city’s values of diversity, inclusion, and healthy living,” Mayor Elena Martinez remarked. “The new logo will stand as a symbol of our commitment to bring people together through sport, whether they’re playing on a field in Santa Clara or cheering from a stadium in Glendale.”

The Santa Clara Super Bowl 60 World Cup is set to begin in May, with its final match on the horizon this summer. As the new emblem graces banners, jerseys, and digital screens, it will serve as a reminder of the city’s ambition to unite communities, inspire young athletes, and celebrate the shared passion for sports that transcends borders.