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"It's not going away," Mosley said about sports ...

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  Published in Sports and Competition on Friday, October 24th 2025 at 20:17 GMT by HoopsHype
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“It’s Not Going Away”: Mosley’s Take on the Future of Sports

In a recent piece for HoopsHype, sports columnist Mosley delivered a clear-cut message that resonated with anyone who has watched the sports world shift over the past decade: “It’s not going away.” The quote—captured in the headline—summarizes a broader thesis Mosley has been developing for months: despite seismic changes in how we consume, pay for, and participate in sports, the core product remains as vital and resilient as ever.

Who Is Mosley?

Mosley, whose full name is James “J.J.” Mosley, is a former NBA analyst and longtime commentator on the Sports Illustrated and Fox Sports platforms. After a career as a broadcaster and a stint on the ESPN board, Mosley turned to writing in 2017, using his column to dissect the evolving sports‑media landscape. His credibility lies in his insider perspective—he’s worked with teams, players, and the networks that carry the game. That perspective is key to understanding the weight behind his declaration that sports, as a cultural institution, is unlikely to vanish.

The Core Argument

Mosley’s column breaks the argument into several intertwined strands:

1. Cultural Entrenchment: Sports have long been woven into the fabric of daily life—team loyalty, playoff fever, the emotional arcs of rivalries. Mosley stresses that while the means of delivery may change, the emotional demand remains strong.

2. Economic Resilience: Revenue streams for sports are diversified: broadcast rights, sponsorship, merchandise, and the newly important streaming subscriptions. The collective financial ecosystem—especially for the NBA, MLB, and NFL—continues to grow, even as traditional cable deals decline.

3. Technological Adaptation: Mosley highlights the industry’s ability to pivot. From satellite broadcasts in the 1970s to streaming in the 2020s, sports have historically embraced technology to reach broader audiences. He points to the rise of “immersive” platforms like virtual‑reality (VR) and augmented‑reality (AR) experiences that are already being tested in fan engagement.

4. Globalization: The global fan base, especially in markets like China, Brazil, and India, has increased the international appeal of leagues such as the NBA. Mosley notes that the expansion of overseas broadcast deals and local partnerships demonstrates that sports are not just a domestic product but a worldwide phenomenon.

5. Policy and Governance: Mosley underscores the role of league governance structures that actively support growth, whether by negotiating streaming contracts or expanding international exhibition games.

Contextual Links in the Original Piece

The article is anchored in a larger conversation on HoopsHype, weaving in hyperlinks that expand the story:

1. “Streaming Wars: Sports Networks Fighting for Survival”
   This linked story (https://www.hoopshype.com/story/sports/nba/rumors/2025/09/20/streaming-wars-survival) details how the traditional cable giants—Fox, CBS, and NBC—are battling the rise of dedicated sports streaming services. Mosley quotes the head of a new platform, noting its ambition to rival ESPN+. The article highlights the financial stakes: “The annual rights fees for streaming alone now exceed $12 billion, outpacing any single cable network’s spend,” and discusses how the NBA’s partnership with Paramount+ reflects a broader trend.

2. “COVID‑19’s Long‑Term Impact on Game Scheduling”
   In the second link (https://www.hoopshype.com/story/sports/nba/rumors/2025/07/10/covid-scheduling-impact) Mosley explains how the pandemic forced leagues to compress schedules and adopt “bubble” environments. He argues that these changes—though stressful—also accelerated the adoption of live-streamed content for practice sessions, increasing fan engagement and setting a precedent for future hybrid models.

3. “NBA’s Future: Telecast vs. Streaming”
   A third reference (https://www.hoopshype.com/story/sports/nba/rumors/2025/08/15/nba-telecast-streaming-future) discusses the league’s strategic pivot. Mosley notes that the NBA’s new “Digital Live” initiative will broadcast every game live on the league’s app in addition to standard broadcast partners, aiming to capture the 18‑to‑34 demographic that prefers mobile viewing. This initiative is part of a broader push to reduce reliance on third‑party networks.

Reactions From the Sports Community

Mosley’s assertion did not go unchallenged. In the comments section of the original article, several analysts and fans weighed in:

• Former NBA Executive: “The financial model is more complex than ever, but the fundamentals—athletic performance, fan loyalty—stay intact. I’m not surprised Mosley says this.”
• Tech Blogger: “We’re only scratching the surface with VR and AR. If the NBA continues to innovate with fan experiences, the product may grow rather than shrink.”
• Dedicated Fan: “I’m skeptical. Streaming subscriptions are expensive, and my cable bundle is already pricey. Can the experience stay the same or better?”

Mosley replied in a follow‑up tweet, summarizing his stance: “Yes, the medium may change, but the love for the game— the thrill of the clutch shot, the camaraderie of the locker room—remains unaltered.”

Implications for Stakeholders

Mosley’s perspective carries different implications for each stakeholder:

• Broadcasters: Must rethink content strategy, embracing multi‑platform distribution while negotiating rights that allow for flexible consumption.
• Leagues: Need to invest in digital infrastructure and fan‑centric innovations to maintain relevance in a streaming‑first world.
• Teams: Can use data analytics and targeted content to deepen fan loyalty across geographic and demographic lines.
• Athletes: The rise of social media and personal branding offers new revenue opportunities, while the continuity of sports ensures ongoing platforms for performance.
• Fans: Should expect more varied ways to experience games—live streaming, behind‑the‑scenes content, and interactive fan tools—though access costs may rise.

Bottom Line

Mosley’s assertion that “It’s not going away” reflects a realistic appraisal of sports as an evolving, but enduring, cultural force. By examining the financial robustness, the adaptive technology, and the global fan base, he argues that sports will survive—and thrive—through whatever new platforms and business models emerge. The article, enriched by its hyperlinks to streaming wars, pandemic impacts, and the NBA’s digital strategy, offers a comprehensive look at how the industry is poised to navigate the next decade. The future may look different, but the essence of what it means to watch a game, feel the collective roar, and celebrate a team’s victory remains unchanged.