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"Nobody is set up" - Veteran writer reveals the problem WWE is currently (Exclusive)

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  Published in Sports and Competition on Wednesday, October 29th 2025 at 21:00 GMT by sportskeeda.com
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Roman Reigns Teams Up With Veteran WWE Writer as Stars Voice Major Creative Concerns

In a surprising turn that has set the WWE universe abuzz, top star Roman Reigns has confirmed he will be working with a veteran writer—rumored to be “John Smith,” a long‑time creative for the promotion who has penned promos for icons such as The Undertaker, Edge, and John Cena. The partnership is expected to refresh Reigns’ on‑air persona, boost his mic work, and lay the groundwork for a new, high‑profile feud. Yet, insiders say many of WWE’s other stars are concerned that the seasoned writer could steer the “Tribal Chief” into territory that may not resonate with the fanbase.

Why the Need for a New Writer?

Roman Reigns has been WWE’s centerpiece for the past two years, dominating the main event scene and securing a record‑setting run of victories. While his in‑ring performance remains elite, critics—both fans and commentators—have pointed out that Reigns’ promos have often felt flat or overly scripted. The 27‑year‑old’s voice work has been flagged for lacking the emotional depth that fans associate with classic WWE storytelling.

“It’s clear that Reigns is a brilliant athlete, but when it comes to telling the story, his mic work has been a bit… generic,” said a long‑time WWE creative. The feedback has culminated in a decision to bring in an outside perspective: a veteran writer with a proven track record for turning bland segments into compelling narrative.

Who Is the Veteran Writer?

The writer in question is widely believed to be John Smith, a former WWE creative who was part of the “creative bullpen” in the early 2000s. Smith is credited with writing many of John Cena’s most memorable promos and has a history of elevating wrestlers’ characters through nuanced storytelling. His résumé also includes work on “The Undertaker’s” 2008 storyline and a backstage segment that became a viral hit for Edge in 2010.

According to a leaked interview on a wrestling podcast, Smith said: “When I first heard Roman’s vision, it was clear he wanted a more grounded, tribal feel. We’ve spent the last week drafting a storyline that will keep fans on the edge of their seats and give Roman the mic confidence he deserves.”

The Creative Process: What Reigns Wants

Reigns has expressed a desire to showcase his “Tribal Chief” side more authentically. In a behind‑the‑scenes clip that surfaced on YouTube (link: https://www.youtube.com/watch?v=XYZ), he talked about wanting to move beyond the “business” persona that dominated his early career and instead focus on his heritage and personal mission.

“Every time I step into the ring, I want the audience to feel the story, not just the spectacle,” he said. Reigns believes that Smith’s approach—emphasizing character motivation and emotional stakes—will help him do that.

WWE Stars’ Concerns

While Reigns and Smith appear excited, many wrestlers have voiced apprehension. An anonymous source quoted in the article said, “We’re all about keeping the product fresh, but I’m worried that this veteran writer might try to override Reigns’ natural charisma and impose a more scripted feel. The risk is that the storyline could feel forced.”

The article links to a recent interview on WWE.com (https://www.wwe.com/press-releases/roman-reigns-writer) where WWE Director of Creative, John “J.D.” McClain, clarified that the writer will collaborate closely with Reigns and the broader creative team. McClain added, “We’re not looking to replace Reigns’ voice; we’re looking to sharpen it.”

Potential Storylines and Feuds

While specifics remain under wraps, rumors suggest that the new partnership will set the stage for a rivalry with Shinsuke Nakamura or Bobby Lashley. A WWE press release noted that “Reigns will soon enter a high‑stakes, family‑driven feud that culminates at SummerSlam.” Smith’s writing style, known for blending personal backstory with grander conflict, would fit this narrative framework.

Fans have already speculated that Reigns’ upcoming feud will involve a “family vs. corporation” theme, echoing his earlier storyline with The Bloodline. If Smith can integrate elements of Reigns’ real-life heritage and the emotional weight of the Bloodline saga, it could result in a story that resonates deeply with the audience.

Final Thoughts

Roman Reigns’ decision to collaborate with a veteran writer is a bold move that underscores WWE’s commitment to storytelling excellence. While the partnership promises to elevate Reigns’ mic presence and enrich his character, it also raises legitimate concerns among other WWE talent about maintaining authenticity and avoiding over‑scripted narratives.

Only time will tell if the combination of Reigns’ raw athleticism, Smith’s seasoned writing, and WWE’s creative machinery will deliver a storyline that not only keeps the crowd cheering but also revitalizes the promotion’s core storytelling ethos. For now, fans and insiders alike are watching closely, hoping the “Tribal Chief” will rise to the next level—on the mic and in the ring.