BMW Is Killing Its M Competition Models. But for Good Reason

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  Published in Sports and Competition on Mon, Nov 11rd, 2025 by motor1.com

The “M” line‑up that’s disappearing

1. M240i (2‑Series M)

The M240i has been the entry‑point to BMW’s M‑world for the past two years. Its 3.0‑liter inline‑six and 320 horsepower (in the standard version) were praised for their lively acceleration and precise handling. Yet, sales have been sluggish compared to its M2 sibling, with BMW citing “low demand” as a key factor for discontinuation. The 2‑Series will effectively be replaced by the newly released M4 CS, which is already generating excitement as a limited‑run track‑focused model.

2. 4‑Series M4 Competition

The M4 Competition is the flagship sedan‑based M model that sits above the regular M4 and below the M4 CS. The Competition variant sports a 3.0‑liter twin‑turbo inline‑six that delivers 493 hp and 442 lb‑ft of torque, as well as a more aggressive suspension, higher top speed, and a quicker 0‑60 mph time. While the M4 Competition has been a popular choice for driving enthusiasts, BMW says that the market is saturated with powerful four‑door cars, and it wants to allocate resources to the more future‑oriented M4 CS and upcoming electric variants.

3. M4 CS (limited‑edition)

The M4 CS is a one‑off, 1000‑unit race‑car‑derived edition that is already in production. Its 3.0‑liter engine has been tuned for a peak output of 530 hp. The CS also features a lightweight chassis, track‑only suspension, and an aerodynamic package that is intended for racing events. BMW’s decision to focus on this limited‑run model reflects the company’s strategy to offer more “specialty” cars for the hardcore M fan base, while dropping the more mainstream Competition variant.

Why is BMW making this move?

1. Electrification and the “M4 CS” focus

BMW’s M division is rapidly pivoting toward electrified powertrains. With the announced launch of the eDrive‑4 and the M4 CS, the company is looking to deliver high‑performance electric M cars that can compete with the likes of Porsche’s Taycan and the Mercedes‑EQ S. The discontinuation of the M240i and M4 Competition allows resources to be redirected to the M4 CS and other upcoming electric models.

2. Streamlining the lineup

With more than a dozen M models in its current lineup, BMW has found that it is increasingly difficult to give each car the focus it deserves. The M240i and M4 Competition both sit in a very narrow segment where competition from other premium automakers is fierce. By slimming down its offering, BMW hopes to create a clearer, more compelling product map for both the market and its own engineering teams.

3. Low sales and limited demand

BMW’s official statement cites “low demand” as a significant factor. The M240i, in particular, has underperformed in sales charts compared to the M2, while the M4 Competition’s market niche is shrinking. The company’s decision to drop the models is part of a broader effort to match supply with demand and to avoid over‑stocking vehicles that may not be as profitable.

Reactions from enthusiasts

The announcement has generated mixed reactions on forums and social media. Some purists are disappointed that the M240i is no longer available, noting that the car had become a favorite in the compact M segment. Others welcome the shift toward the limited‑edition M4 CS, seeing it as a bold step toward a more electrified and focused M brand.

What comes next?

BMW has hinted that the 2025 model year will feature the M4 CS in greater prominence, and that the company will launch a new generation of electric M cars. A possible successor to the M240i might come in the form of a plug‑in hybrid or a fully electric “M4 eDrive.” Meanwhile, the standard M4 and M4 Competition will be replaced by a new “M4” variant that is likely to be more technologically advanced, with features such as an updated infotainment system, an all‑electric powertrain option, and an upgraded suspension package.

BMW’s decision to retire the M240i and the M4 Competition underscores its long‑term vision: a leaner, electrified M division that still delivers the “track‑ready” performance it is known for. The company’s strategic focus on limited‑run models such as the M4 CS, coupled with its push into electric propulsion, suggests that the future of the M brand will be a blend of heritage and innovation.

Related articles

• “BMW M4 CS launch details” – a deep dive into the specifications and pricing of the limited‑edition model.

• “BMW M4 vs. M4 Competition” – a side‑by‑side comparison of the two sedan‑based M cars.

• “BMW’s electrification strategy” – an overview of how the company plans to integrate electric drivetrains into its high‑performance lineup.

• “What to expect from BMW’s 2025 lineup” – a preview of the vehicles that will replace the discontinued M models.

The shift marks a pivotal moment for BMW’s M division, signaling a new era that balances high‑performance legacy with the demands of a rapidly evolving automotive landscape.