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Reliance's 'Spinner' Sports Drink Launch Sparks New Beverage Market Competition

Reliance Consumer Products Limited (RCPL) joins forces with cricket icon Muttiah Muralitharan to launch "Spinner," a sports drink priced at Rs 10, aiming to reshape India's hydration market.
Reliance Consumer Products Limited (RCPL) has launched a new sports drink named "Spinner" in India, intensifying competition in the beverage market. This move targets the growing health and fitness sector, aiming to capture a segment of the market dominated by established brands like Gatorade and Red Bull. Spinner is designed to provide hydration and energy replenishment, featuring ingredients like electrolytes and vitamins. The launch is part of RCPL's broader strategy to expand its footprint in the FMCG sector, leveraging its extensive distribution network to challenge both domestic and international competitors. This introduction not only diversifies RCPL's product portfolio but also signals a potential shift in market dynamics, with an emphasis on health-conscious consumers.

Read the Full MSN Article at:
[ https://www.msn.com/en-in/food-and-drink/beverages/reliance-s-spinner-sports-drink-launch-sparks-new-beverage-market-competition/ar-AA1yKFhO ]