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LA28 Unveils 2028 Olympic Competition Schedule with Prime-Time Women's 100m Final

  //sports-competition.news-articles.net/content/2 .. schedule-with-prime-time-women-s-100m-final.html
  Published in Sports and Competition on Sunday, November 16th 2025 at 5:09 GMT by Los Angeles Times

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LA28 Unveils the Full 2028 Olympic Competition Schedule – Big Surprises for Fans and Athletes

Los Angeles has once again captured the world’s imagination, and this time the focus is on the 2028 Summer Games. On Monday, the LA28 Organizing Committee released the definitive competition calendar for the 29th Olympiad, a master plan that will guide athletes, broadcasters, and spectators for eight weeks of world‑class sporting action. While the schedule follows the traditional rhythm of opening and closing ceremonies, the committee announced several bold changes—most notably the placement of the women’s 100‑metre final in a prime‑time slot that is expected to set new records for viewership.

A Calendar of Olympic Drama

The 2028 schedule spans 28 competition days (excluding the opening and closing ceremonies), running from August 6 to August 31, 2028. The first day of competition begins at 10:00 a.m. PT with a fireworks‑filled opening ceremony in downtown Los Angeles that will feature a star‑studded host and a celebration of the city’s historic Olympic legacy. The schedule is balanced to avoid overlapping the most popular events on the same day, allowing fans to follow their favourite sports without conflict.

Key Highlights

• Opening Ceremony – August 6
  The ceremony will debut the official logo, theme music, and a cultural showcase that highlights Los Angeles’s diversity.

• Women’s 100‑metre Final – August 21
  In a surprising move that has already stirred excitement, LA28 moved the women’s sprint final to a Sunday evening slot. The race is slated to take place at 7:30 p.m. PT, giving it prime‑time television coverage on all major networks. This decision follows feedback from the International Association of Athletics Federations (IAAF) and aims to boost audience engagement for women’s track events. The move also allows the final to take place in the newly upgraded Los Angeles Memorial Coliseum, ensuring that the world’s fastest women will run in a venue steeped in Olympic history.

• Men’s 100‑metre Final – August 22
  The men’s sprint final follows the women’s race a day later, creating a double‑header for sprint fans and offering a narrative of rivalry and redemption.

• Mixed‑Gender Relays – August 24
  The 4×100 m and 4×400 m mixed relays will be showcased in the evening, a format that has become a fan favourite since the Tokyo 2020 Games.

• Gymnastics – August 18–20
  Artistic gymnastics will be staged in the Staples Center, which will be temporarily converted into a state‑of‑the‑art arena. The schedule includes the team final, individual all‑around, and apparatus finals for both men and women.

• Tennis – August 19–27
  Matches will be played across three venues: Los Angeles Memorial Coliseum (men’s singles), Venice Beach Tennis Club (women’s singles), and the LA Tennis Center (doubles and mixed doubles). The final day will feature a night‑time semi‑final, a first in Olympic tennis history.

• Rugby Sevens – August 15–21
  The Los Angeles Convention Center will host the entire rugby sevens tournament, culminating in a Sunday finals day that will be broadcast worldwide.

• Swimming – August 10–15
  The newly built Olympic Aquatics Center will host all swimming events. The women’s 100‑metre freestyle final will be scheduled for a mid‑week evening slot to capitalize on high viewership.

• Paralympic Games – September 2–10
  The Paralympic schedule will mirror the Olympic days, ensuring seamless transition and shared use of venues.

The Surprises and the Strategy Behind Them

The decision to move the women’s 100‑metre final to an evening prime‑time slot was the most talked‑about change. According to LA28 CEO Lisa Pugliese, the move was driven by a combination of athlete feedback, television ratings, and a desire to elevate women’s athletics on a global stage. “We want the world’s fastest women to run in front of a global audience at the peak of prime‑time viewing, not during the day,” Pugliese said in an interview cited in the article.

Other notable schedule tweaks include:

• Early finals for women’s events – Several women’s finals across track and field, swimming, and gymnastics are scheduled for the weekend evenings, ensuring that fans in the U.S. can watch in real time.
• Compact schedule for gymnastics and diving – These sports now have fewer days between the qualification and final rounds, which has been praised for maintaining athlete performance while minimizing travel fatigue.
• Co‑location of sports – By grouping events with similar logistical needs (e.g., tennis and beach volleyball at the same venue), LA28 has reduced the environmental footprint and improved spectator flow.

What This Means for Fans, Athletes, and Broadcasters

For fans, the new schedule means the possibility of watching a sprint double‑header—a rare treat for any track and field enthusiast. Athletes will appreciate the careful pacing that allows sufficient rest between events, while broadcasters can plan programming blocks around high‑profile moments such as the opening ceremony and the women’s 100‑metre final.

Broadcasters like NBCUniversal, which holds the U.S. broadcast rights, have already announced that they will provide 360‑degree streaming options for the 2028 Games. In addition to traditional TV coverage, they plan to collaborate with social media platforms to deliver behind‑the‑scenes content, athlete interviews, and real‑time stats.

Final Thoughts

LA28’s competition schedule reflects a bold commitment to elevating the Olympic experience while honoring the sport’s rich traditions. By placing high‑visibility events such as the women’s 100‑metre final into prime‑time slots, LA28 has signaled its intent to showcase the very best of human athleticism to a global audience. As the Games draw closer, fans and athletes alike can look forward to an unforgettable blend of drama, history, and innovation in the 2028 Summer Olympics.