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Alyssa Thomas Signs with B League, Ushering in a New Era of Women's Basketball

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  Published in Sports and Competition on Monday, November 17th 2025 at 10:39 GMT by NBC Sports

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Alyssa Thomas Joins a New Basketball Frontier: The B League’s Promise of Higher Pay and Global Competition

In a move that could signal a seismic shift for women’s professional basketball, Minnesota Lynx star Alyssa Thomas has announced that she will be signing with the newly‑founded B League. According to NBC Sports, the league – which has garnered support from former NBA executives, investors, and a growing roster of international talent – is positioning itself as a high‑pay, globally‑competitive alternative to the WNBA.

Alyssa Thomas: A Proven Talent Seeking New Horizons

Alyssa Thomas, 31, has been a fixture on the WNBA’s top‑tier talent pool for the past decade. A two‑time WNBA All‑Star and a perennial scoring machine, Thomas has also enjoyed a robust international career. She’s played in Turkey, Russia, and Spain, where her skill set has made her a fan favorite and a lucrative commodity on the global stage.

Thomas’s decision to join the B League comes after a 2023 WNBA season in which she averaged 14.7 points, 5.4 rebounds, and 3.2 assists per game, all while guarding the league’s most prolific offensive threats. “I’ve always wanted to play in a league that pushes the limits of how much women can earn from the sport they love,” Thomas told NBC Sports. “B League offers that promise.”

The B League: An Ambitious Blueprint for Women’s Basketball

Founded in late 2023, the B League (short for Basketball League) aims to re‑imagine the professional basketball landscape for women. Its founding board comprises former NBA general managers, high‑profile investors, and global marketing executives. The league’s stated mission is twofold: to elevate salaries to levels that rival many male sports leagues and to create a platform for truly international competition.

Higher Salaries
One of the B League’s most headline‑grabbing promises is a substantial increase in player compensation. While the WNBA’s 2024 salary cap sits at roughly $1.1 million per team—averaging about $65,000 per player—the B League has set an initial cap of $1.5 million with a minimum salary of $70,000 and a maximum of $250,000 for star players. This structure is designed to make the league a financially viable and attractive option for top talent.

Global Competition
Beyond pay, the B League’s format is engineered for global reach. The league will launch with eight U.S. teams but plans to incorporate “International Franchise Spots” that could see teams from Europe, Asia, and South America join in the first few seasons. The B League also intends to host a mid‑season international tournament, inviting club teams from established women’s leagues worldwide to compete for a marquee trophy.

Operational and Logistical Innovations
In addition to financial incentives, the B League is promoting a player‑centric operational model. This includes guaranteed health insurance, mental‑health support, and a flexible travel schedule designed to reduce the grueling back‑to‑back games that have plagued the WNBA in the past. The league’s technology partners also plan to stream every game worldwide, ensuring a global fan base can follow the action.

Context Within the Women’s Basketball Ecosystem

The B League’s emergence is set against a backdrop of growing dissatisfaction among WNBA players regarding salary and working conditions. The WNBA, while praised for its competitive play and community outreach, has faced criticism for its relatively low salary structure and limited global exposure. In 2024, the WNBA saw its highest collective bargaining agreement, but many players still earn less than their male counterparts in comparable sports.

The B League’s launch was timed strategically. The league announced its formation during the WNBA’s preseason, capitalizing on the heightened media attention. In the same article, NBC Sports notes that the B League’s launch will coincide with the WNBA’s 30th anniversary season, a symbolic moment that underlines the league’s aim to elevate women's basketball to a new era.

Other Players and Teams Eyeing the B League

While Alyssa Thomas is the most high‑profile player to commit, the B League’s inaugural draft has already attracted several other names. International stars from the EuroLeague Women and the Australian WNBL have expressed interest, and a few WNBA players from teams like the Los Angeles Sparks and the Seattle Storm are reportedly in talks. The league’s website—linked in the original NBC Sports article—features a comprehensive list of players who have signed or are in the early stages of negotiation.

Notably, the B League’s marketing arm is targeting a younger demographic, with a social‑media strategy that emphasizes player personalities, behind‑the‑scenes content, and interactive fan experiences. This is a deliberate shift from the more traditional broadcasting models that dominate the WNBA.

Looking Ahead: What Alyssa Thomas’s Move Means

Thomas’s commitment signals that the B League is more than a niche startup—it is positioning itself as a serious contender in the professional sports market. If the league can deliver on its promises of higher salaries and global visibility, it could reshape how women’s basketball is perceived and consumed worldwide. This may also pressure the WNBA to revisit its own compensation structures and international outreach.

For Thomas, the move represents an opportunity to play a pioneering role in a league that aims to set new standards for women’s sports. The article highlights that she is excited to "help build something from the ground up" and to "push the boundaries of what’s possible for female athletes."

Key Takeaways

• Alyssa Thomas signs with the B League, a new professional women’s basketball league promising higher salaries and global competition.
• Higher salaries: Minimum $70,000; maximum $250,000 per player; team salary cap $1.5 million.
• Global competition: Eight U.S. teams initially, with plans for international franchises and a mid‑season global tournament.
• Operational focus: Player‑centric health, mental‑health support, flexible scheduling, and worldwide streaming.
• Context: B League emerges amid WNBA players’ push for better pay and global exposure; aims to complement or rival WNBA’s existing structure.
• Future impact: Potential to force the WNBA to rethink salaries, expand global reach, and adopt new player‑centric practices.

Further Reading

For readers eager to dive deeper, the NBC Sports piece includes links to the B League’s official website, Alyssa Thomas’s social‑media profiles, and the WNBA’s official page—providing a comprehensive view of the evolving landscape of women’s professional basketball.