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Sam Crenshaw Named 2025 Georgia Sportscaster of the Year

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  Published in Sports and Competition on Monday, January 5th 2026 at 20:07 GMT by CBS News
      Locale: Georgia, UNITED STATES

Local Legend: Sam Crenshaw Honored as Georgia Sportscaster of the Year by NMSA

Atlanta’s sports broadcasting scene has a new champion, and it's a familiar face to local viewers. Veteran sportscaster Sam Crenshaw, currently with CBS News Atlanta, has been recognized by the National Sports Media Association (NMSA) as the 2025 Georgia Sportscaster of the Year. This prestigious award marks a significant milestone in Crenshaw’s decades-long career and underscores his enduring impact on Georgia's sports coverage.

The NMSA, a non-profit organization dedicated to recognizing excellence in sports media, announced the honor earlier this week. The annual awards celebrate journalists across various categories – writing, broadcasting, digital media – at both the national and state levels. Crenshaw’s selection as Georgia Sportscaster of the Year highlights his consistent dedication to providing insightful, engaging, and ethical reporting on local and regional sports teams, athletes, and events.

Crenshaw's career is a testament to longevity and adaptation within a rapidly changing media landscape. He began his journey in broadcasting over 35 years ago, initially at WXIA-TV (now known as WSB-TV) in Atlanta. His early work focused on covering high school sports, a foundation that instilled in him a deep appreciation for the passion and dedication of young athletes and their communities. As detailed by his CBS News Atlanta profile, Crenshaw quickly rose through the ranks, eventually transitioning to cover professional teams like the Atlanta Hawks, Braves, Falcons, and United Football League (UFL). This breadth of experience has allowed him to cultivate a broad understanding of Georgia's diverse sporting culture.

The NMSA’s selection committee specifically cited Crenshaw's ability to connect with viewers on an emotional level as a key factor in their decision. His reporting isn’t just about scores and statistics; it’s about the stories behind those numbers – the triumphs, the setbacks, and the human element that makes sports so compelling. He has consistently demonstrated a knack for uncovering compelling narratives, often focusing on individuals whose contributions might otherwise be overlooked. This emphasis on storytelling, rather than simply reporting facts, is what distinguishes him from many of his peers.

"Sam Crenshaw exemplifies the qualities we look for in our Sportscaster of the Year," stated an NMSA spokesperson in a press release. "His professionalism, integrity, and commitment to providing viewers with accurate and insightful coverage have earned him the respect of colleagues and fans alike." The association also praised his ability to navigate complex situations and deliver fair and balanced reporting, even when dealing with controversial topics or high-pressure environments.

While Crenshaw’s current role at CBS News Atlanta involves a variety of assignments, including general news reporting alongside sports coverage, he remains a vital presence in the local sports broadcasting ecosystem. He's known for his calm demeanor under pressure and his ability to provide context and analysis that goes beyond surface-level observations. This has solidified his reputation as a trusted voice for Georgia sports fans.

The award comes at a time when the media industry is facing significant challenges, including declining viewership of traditional television news and the rise of digital platforms. Crenshaw's success demonstrates the enduring value of experienced, credible journalists who prioritize accuracy and integrity over sensationalism. He represents a model for aspiring broadcasters – someone who has built a career on hard work, dedication, and a genuine love for sports and his community.

The NMSA will formally present Crenshaw with the award at its annual awards dinner in Cleveland, Ohio, later this year. This event brings together leading figures from across the sports media landscape to celebrate excellence and foster collaboration. Crenshaw's recognition is not just a personal achievement; it’s also a source of pride for CBS News Atlanta and the entire Georgia broadcasting community.

Beyond his professional accomplishments, Crenshaw is also known for his involvement in various charitable initiatives, further demonstrating his commitment to giving back to the community he serves. While details on specific causes are less readily available online, his consistent presence at local events suggests a genuine desire to use his platform for positive impact.

Sam Crenshaw’s NMSA award isn't just an acknowledgment of past accomplishments; it's also a testament to his continued relevance in a constantly evolving media world and highlights the importance of experienced, ethical journalism in connecting with audiences and celebrating the spirit of Georgia sports. His career serves as inspiration for aspiring journalists and a reminder that dedication, integrity, and a passion for storytelling remain the cornerstones of successful broadcasting.

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