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Mavericks Buyback Talks Spark Billion-Dollar Valuation

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  Published in Sports and Competition on Monday, February 9th 2026 at 18:49 GMT by Sporting News
      Locales: Texas, Oklahoma, UNITED STATES

A League of Rising Values

The impetus for this potential buyback stems directly from the dramatic increase in NBA franchise valuations. Recent sales of other teams have set new benchmarks. The Atlanta Hawks were sold for a staggering $2.3 billion, and the Phoenix Suns commanded an even higher price of $3.2 billion. These figures underscore a substantial upward trend, fueled by increased media rights deals, global fanbase expansion, and the consistently high demand for professional sports assets.

The Dallas Mavericks, a consistently competitive team with a dedicated fanbase and a strong local market, are expected to be valued similarly. Experts suggest the team's current valuation easily exceeds $3 billion, making it an attractive investment opportunity for the Reinert-led group. The investors are betting that continued success on and off the court will further drive up the value, providing a substantial return on investment.

What a Buyback Could Look Like

Several scenarios are possible. A complete buyback, while ambitious, could see the investor group acquire full ownership of the Mavericks, with Cuban potentially retaining a consulting role or other limited involvement. A more likely scenario involves a partial buyback, where the investors significantly increase their ownership percentage, perhaps to a controlling stake, while Cuban retains a substantial, but reduced, share. This structure would allow Cuban to remain connected to the team he's passionately led for over two decades, while simultaneously providing the investor group with increased control and influence.

The benefits of a recapitalization extend beyond mere financial gains. Increased local ownership could lead to even stronger community ties and a renewed focus on fan engagement. A more diversified ownership structure could also bring fresh perspectives and resources to the organization, potentially enhancing its long-term competitiveness.

Cuban's Legacy and Future Plans

Mark Cuban purchased the Mavericks in 2000, transforming the franchise from a struggling team into an NBA powerhouse, culminating in the 2011 championship. He's been lauded for his innovative marketing strategies, his direct engagement with fans, and his willingness to challenge conventional wisdom. His ownership has been characterized by a commitment to the Dallas community and a dedication to providing a first-class entertainment experience.

While Cuban hasn't publicly stated his definitive plans, the fact that he's open to discussing a buyback suggests he may be considering a gradual exit from day-to-day team management. He has become increasingly involved in other ventures, including his appearances on Shark Tank and his pharmaceutical company, Cost Plus Drugs. A partial sale of the Mavericks could free up his time and resources to focus on these other endeavors.

The Broader Trend of NBA Ownership

The Dallas Mavericks situation reflects a broader trend within the NBA. Team ownership is becoming increasingly concentrated in the hands of wealthy individuals and investment groups. This influx of capital is driving up valuations and creating a competitive market for acquiring stakes in teams. The league is also witnessing a growing emphasis on data analytics, technological innovation, and global brand building, requiring significant financial resources to stay ahead of the curve.

Negotiations are ongoing, and no definitive agreement has been reached. However, the active discussions between the investor group and Mark Cuban indicate a serious intent to reshape the ownership structure of the Dallas Mavericks, potentially ushering in a new era for the beloved franchise.