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Dick's Sporting Goods is unlocking the power of youth sports with this under-the-radar business

Dicks Sporting Goods is leveraging the popularity of youth sports to drive business growth, as outlined in a CNBC article from May 4, 2025. The company has introduced a new initiative called "Sports Matter," which aims to make sports more accessible and affordable for young athletes. This includes partnerships with various sports organizations to provide equipment, scholarships, and coaching resources. Dicks Sporting Goods also plans to expand its youth-focused product lines and enhance in-store experiences with interactive zones designed for kids. The strategy is expected to not only boost sales but also foster a lifelong engagement with sports among younger generations.

Read the Full CNBC Article at:
[ https://www.cnbc.com/2025/05/04/dicks-sporting-goods-is-unlocking-the-power-of-youth-sports-with-this-business.html ]