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CNBC Sport: Versant CEO Mark Lazarus outlines his sports strategy

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Versant has already held talks with both the National Women's Soccer League and Major League Baseball about potentially acquiring live game rights.
In an interview with CNBC, Mark Lazarus, CEO of CNBC Sport Versant, outlined his comprehensive strategy for the sports division, emphasizing a focus on digital transformation and expanding global reach. Lazarus highlighted the importance of leveraging data analytics to enhance viewer engagement and personalize content delivery, aiming to create a more immersive and interactive experience for sports fans worldwide. He also discussed plans to invest in emerging sports markets and develop new content formats, such as virtual reality experiences and interactive live events, to stay ahead in the competitive sports media landscape. Additionally, Lazarus stressed the significance of strategic partnerships and acquisitions to bolster the company's portfolio and ensure sustainable growth.

Read the Full CNBC Article at:
[ https://www.cnbc.com/2025/05/08/cnbc-sport-versant-ceo-mark-lazarus-outlines-his-sports-strategy.html ]