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Olympic Gold Medalist Allyson Felix Backs First Full-Service Management Firm Dedicated to Women's Sports

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Always Alpha, co-founded by Allyson Felix, and Deep Blue Sports + Entertainment launch women's sports' first full-service management firm.
Allyson Felix, the most decorated American track and field athlete in Olympic history, has launched a new women's sports management firm named Always Alpha in partnership with Deep Blue Sports + Entertainment. This venture aims to empower female athletes by providing them with comprehensive management services, including marketing, branding, and business development. The firm seeks to address the unique challenges women face in sports, such as pay disparities and lack of representation, by offering tailored support to help athletes maximize their potential both on and off the field. Felix's initiative comes at a time when women's sports are gaining more visibility and investment, highlighting the need for specialized management to foster growth and equity in the industry.

Read the Full Variety Article at:
[ https://variety.com/2025/biz/news/allyson-felix-womens-sports-management-firm-always-alpha-deep-blue-sports-entertainment-1236297548/ ]