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Roku Sets Streaming Deal With X Games for Aspen Return, Summer 2025 Event

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Roku has struck a deal with the X Games to become the U.S. streaming home of both the Winter 2025 competition in Aspen as well as a summer event.
The article from Variety reports that Roku has secured a multi-year deal to exclusively stream the X Games, starting with the Aspen event in January 2024. This partnership will see Roku streaming the winter and summer X Games through 2025, marking a significant expansion of Roku's live sports offerings. The X Games, known for showcasing extreme sports like skateboarding, snowboarding, and motocross, will be available for free on The Roku Channel, aiming to attract a broad audience. This move is part of Roku's strategy to enhance its content library with high-profile live events, following its previous acquisitions like Major League Baseball games and Formula E races. The deal also includes plans for additional X Games content, such as behind-the-scenes footage and athlete profiles, to engage viewers year-round.

Read the Full Variety Article at:
[ https://variety.com/2024/tv/news/roku-streaming-x-games-aspen-summer-2025-1236252195/ ]