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LIV Golf will hire sports and entertainment leader Scott O'Neil to replace Greg Norman, report says

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LIV Golf is hiring Scott O'Neil, former CEO of the Philadelphia 76ers and New Jersey Devils, to replace Greg Norman in running the Saudi-backed rival league about to enter its fourth season, The Athletic reported Wednesday.
The article from MSN Sports discusses the potential leadership change at LIV Golf, where Scott O'Neil, a prominent figure in sports and entertainment, is reportedly set to replace Greg Norman as CEO. LIV Golf, backed by Saudi Arabia's Public Investment Fund, has been making waves in the golf world with its unique format and significant financial backing. Greg Norman, a former professional golfer, has been the face of LIV Golf since its inception, but recent reports suggest that the organization is looking to shift its leadership to someone with a strong background in business and entertainment to possibly enhance its market presence and operational strategy. Scott O'Neil, known for his roles at Madison Square Garden Sports, the NBA, and NFL, is expected to bring a new dynamic to LIV Golf, aiming to expand its reach and influence in the competitive golf landscape.

Read the Full MSN Article at [ https://www.msn.com/en-us/sports/golf/liv-golf-will-hire-sports-and-entertainment-leader-scott-o-neil-to-replace-greg-norman-report-says/ar-AA1uRVVO ]