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How analysing fans' behaviour helped a marketing agency win big

The article from the Financial Times discusses the ongoing debate over the regulation of artificial intelligence (AI) in the European Union. It highlights the EU's efforts to lead in AI governance by proposing the AI Act, which aims to set global standards for AI regulation. Key points include the classification of AI systems into different risk levels, with high-risk systems facing stringent requirements. There's contention around the definition of high-risk AI, the inclusion of general-purpose AI like chatbots, and the balance between fostering innovation and protecting rights. The article also touches on the lobbying efforts by tech companies to influence the legislation, the potential economic implications for European businesses, and the geopolitical dimension of AI regulation, with the EU aiming to set a precedent that could influence international norms. Additionally, there's mention of the challenges in enforcement and the need for a nuanced approach that doesn't stifle technological advancement while ensuring ethical AI deployment.

Read the Full The Financial Times Article at:
[ https://www.ft.com/content/29bd1b4b-bb7c-4d57-968e-194f2a8f2e9e ]