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[ Tue, Dec 17th 2024 ]: Sports Mole
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Mon, December 16, 2024
[ Mon, Dec 16th 2024 ]: CBS News
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New title sponsor finally secured for Women's League Cup with Subway deal

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Women's Professional Leagues (WPLL), the recently formed body that oversees English women's soccer, has today announced a new deal with international sandwich chain Subway to title sponsor the Women's League Cup competition.
The Women's League Cup, previously known as the Continental Cup, has secured a new title sponsor in Subway, marking a significant development for the competition. This sponsorship deal comes after the tournament was without a title sponsor since the end of the 2022-23 season when Continental Tyres concluded their sponsorship. The agreement with Subway not only provides financial backing but also aims to enhance the visibility and prestige of the women's football competition in England. The rebranding to the Subway Women’s League Cup will be effective from the 2024-25 season, promising increased marketing and promotional efforts to elevate the profile of the tournament.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/sports/other/new-title-sponsor-finally-secured-for-women-s-league-cup-with-subway-deal/ar-AA1vYl8L ]