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NBA Cup to include international basketball teams? Here's what NBA executive says about expansion

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The NBA Cup is contemplating expansion with the inclusion of international basketball teams in a bid to catch the international market.
The NBA is exploring the possibility of expanding the NBA Cup to include international basketball teams, as mentioned by NBA executive Joe Dumars. This expansion aims to globalize the competition, potentially featuring teams from leagues like the EuroLeague or the Chinese Basketball Association. Dumars highlighted the NBA's interest in making the NBA Cup a more international event, which could enhance the tournament's appeal and competitiveness by integrating top talents from around the world. This move is part of the NBA's broader strategy to grow its brand and engage with a global fanbase, although specific details on how this integration would work or which teams might participate are still under discussion.

Read the Full MSN Article at:
[ https://www.msn.com/en-in/sports/basketball/nba-cup-to-include-international-basketball-teams-here-s-what-nba-executive-says-about-expansion/ar-AA1vPOcU ]