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Red Bull Arena becomes Sports Illustrated Stadium in 13-year naming rights deal with MLS team

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  Print publication without navigation Published in Sports and Competition on , Last Modified on 2026-04-17 15:31:00 by ABC

Red Bull Arena has become Sports Illustrated Stadium in a 13-year partnership agreement announced by the Major League Soccer runner-up

Red Bull Arena, home to the New York Red Bulls soccer team, has entered into a 13-year naming rights agreement with Authentic Brands Group, the owners of Sports Illustrated. The stadium, previously known as Red Bull Arena since 2010, will now be called Red Bull Arena Sports Illustrated. This partnership aims to enhance the fan experience by integrating Sports Illustrated's iconic brand into the stadium's identity, offering new marketing and promotional opportunities. The deal reflects a growing trend of sports venues aligning with media and entertainment brands to create unique fan engagement opportunities.

Read the Full ABC Article at:
https://abcnews.go.com/Business/wireStory/red-bull-arena-sports-illustrated-stadium-13-year-116677411