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NASCAR Hints At Use Of AI In Future Racing Formats

NASCAR Hints At Use Of AI In Future Racing Formats


Published on 2024-12-27 19:05:18 - Newsweek
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  • NASCAR is evaluating how it can use generative AI for competition matters such as asking a model how playoff format changes could impact the sport, per COO Steve O'Donnell.
  • : "How that applies to our formats of the future, I think AI can play a really ...

NASCAR is exploring the integration of artificial intelligence (AI) to enhance its racing formats and overall fan experience. NASCAR's Chief Digital Officer, Tim Clark, discussed the potential of AI in a recent interview, highlighting how it could be used to analyze data for better race strategies, improve safety measures, and personalize content for fans. AI could help in creating more engaging and dynamic racing formats by predicting race outcomes, optimizing car setups, and even assisting in real-time decision-making during races. Clark emphasized that while AI offers numerous benefits, NASCAR is committed to maintaining the human element that makes racing thrilling, ensuring that technology complements rather than overshadows the sport's traditional appeal.

Read the Full Newsweek Article at:
[ https://www.newsweek.com/sports/racing/nascar-hints-use-ai-future-racing-formats-2006848 ]
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