Southeast Asian football's premier competition enters new era as ASEAN Hyundai Cup

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Southeast Asian football's premier competition enters new era as ASEAN Hyundai Cup

//sports-competition.news-articles.net/content/2 .. etition-enters-new-era-as-asean-hyundai-cup.html

Published in Sports and Competition on Monday, May 26th 2025 at 15:45 GMT by ESPN
^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

Southeast Asian football's premier tournament has a new title sponsor in the form of Hyundai Motor.

The Southeast Asian soccer landscape is set to undergo a significant transformation with the launch of the ASEAN Hyundai Cup, a new premier competition aimed at elevating the region's football standards. This tournament, backed by Hyundai, will replace the existing ASEAN Football Federation (AFF) Championship and is designed to enhance the competitiveness and visibility of Southeast Asian football on the global stage. The competition will feature top clubs from countries like Thailand, Vietnam, Indonesia, and Malaysia, among others, and is expected to attract greater investment and talent to the region. The ASEAN Hyundai Cup aims to foster a higher level of play and increase the sport's popularity, ultimately contributing to the development of football infrastructure and youth programs across Southeast Asia.

Read the Full ESPN Article at:
[ https://www.espn.com/soccer/story/_/id/45324539/southeast-asia-premier-competition-enters-new-era-asean-hyundai-cup ]

Publication Contributing Sources

ESPN

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Southeast Asian football's premier competition enters new era as ASEAN Hyundai Cup