Before Figma Goes Public, Should You Double Down on Adobe or Bet on the Underdog?

Published in Sports and Competition on Monday, July 28th 2025 at 10:44 GMT by The Motley Fool
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New IPOs can be exciting, but disrupting the competition isn't as simple as it seems.

Before Figma Goes Public: Is It Time to Double Down on This Design Powerhouse?

In the fast-paced world of tech investments, few companies have generated as much buzz in recent years as Figma. As a collaborative interface design tool that's revolutionized how teams create and iterate on digital products, Figma has become a staple for designers, developers, and businesses worldwide. With rumors swirling about an impending initial public offering (IPO) potentially as early as 2025, investors are left pondering a critical question: Should you double down on Figma now, before it hits the public markets? This extensive analysis dives deep into Figma's journey, its market position, growth prospects, potential risks, and whether ramping up your exposure—perhaps through private shares, related funds, or even indirect plays—makes strategic sense.

Founded in 2012 by Dylan Field and Evan Wallace, Figma started as a browser-based design platform aimed at democratizing user interface (UI) and user experience (UX) design. Unlike traditional software like Adobe's suite, which often requires hefty installations and licenses, Figma operates entirely in the cloud, enabling real-time collaboration. This innovation quickly caught on, especially during the remote work boom spurred by the COVID-19 pandemic. By 2023, Figma boasted over 10 million users and had secured partnerships with giants like Microsoft, Google, and Zoom. Its freemium model—offering basic features for free while charging for advanced team functionalities—has driven viral adoption, much like Slack or Zoom did in their early days.

Figma's financial trajectory is equally impressive. The company has raised over $400 million in funding from top-tier investors including Sequoia Capital, Andreessen Horowitz, and Kleiner Perkins. Its most recent valuation, pegged at around $10 billion during a 2022 funding round, underscores its unicorn status. Revenue figures, while not publicly disclosed in detail due to its private status, are estimated to have surpassed $400 million annually by 2024, with a compound annual growth rate (CAGR) exceeding 100% in recent years. This growth is fueled by a subscription-based model that scales with team size and usage, making it resilient even in economic downturns. For context, Figma's revenue per user is reportedly higher than competitors, thanks to its sticky ecosystem where once teams adopt it, switching costs become prohibitively high.

The buzz around Figma's potential IPO stems from several factors. The failed $20 billion acquisition attempt by Adobe in 2022—blocked by antitrust regulators in the EU and UK—left Figma independent and primed for public markets. Adobe's interest highlighted Figma's disruptive potential; after all, Figma has been eating into Adobe's market share in creative tools. Post-acquisition fallout, Figma received a $1 billion termination fee from Adobe, bolstering its cash reserves and allowing it to invest in expansions like FigJam (a whiteboarding tool) and Dev Mode (for developers). Analysts predict that an IPO could value Figma at $15-20 billion or more, depending on market conditions. This isn't mere speculation; comparable tech IPOs like Snowflake (2020) and UiPath (2021) debuted with massive valuations, rewarding early investors handsomely.

So, why consider doubling down now? For starters, Figma operates in a massive addressable market. The global design software industry is projected to reach $15 billion by 2027, driven by the explosion of digital products, apps, and websites. Figma's dominance in collaborative design positions it perfectly for this growth. It's not just about designers; enterprises like Airbnb, Netflix, and Uber rely on Figma for product development, integrating it into their workflows. The company's AI initiatives, such as auto-layout features and generative design tools, align with the broader AI boom, potentially opening new revenue streams. Imagine Figma leveraging AI to automate prototyping or suggest UI improvements— that's a game-changer in a world where efficiency is king.

Moreover, Figma's community-driven approach fosters loyalty. With plugins, templates, and an active developer ecosystem, it's built a moat that's hard to replicate. Competitors like Sketch, InVision, and even Canva have tried to challenge it, but Figma's real-time collaboration remains unmatched. Canva, for instance, targets non-professionals with simpler tools, while Adobe XD lags in multiplayer editing. This competitive edge suggests Figma could capture even more market share as hybrid work persists. Investors who doubled down on similar platforms pre-IPO, like Zoom before its 2019 debut or Asana in 2020, saw substantial returns. If Figma follows suit, early access via secondary markets or venture funds could yield multiples on investment.

That said, no investment is without risks, and doubling down on Figma requires careful consideration. The tech sector's volatility is a primary concern. Recent market corrections, influenced by inflation, interest rate hikes, and geopolitical tensions, have hammered high-growth stocks. Figma's valuation, while justified by growth, could face scrutiny in a bearish IPO environment. Remember, the failed Adobe deal exposed regulatory hurdles; any future M&A attempts might invite similar antitrust scrutiny, limiting exit options.

Competition remains fierce. Adobe, stung by the acquisition failure, has ramped up its efforts with tools like Adobe Express and enhanced XD features. Meanwhile, emerging players like Penpot (open-source) and Framer (motion design-focused) are nibbling at the edges. Figma's reliance on subscriptions means economic slowdowns could lead to churn if companies cut budgets. There's also the execution risk: Scaling a company from startup to public entity involves navigating increased scrutiny, from financial reporting to governance. Figma's co-founder Dylan Field has emphasized sustainable growth, but any missteps—like a data breach or product glitch—could erode trust.

From a broader investment perspective, doubling down might not mean direct Figma shares for retail investors, as it's still private. Options include investing in funds like those from Sequoia or Andreessen Horowitz that hold Figma stakes, or even public proxies. For example, buying into Adobe could be an indirect bet, as Figma's success might pressure Adobe to innovate, potentially boosting its stock. Alternatively, thematic ETFs focused on software-as-a-service (SaaS) or cloud computing, such as the ARK Innovation ETF or Global X Cloud Computing ETF, offer exposure to similar growth stories. If you're already invested in tech-heavy portfolios, assessing your allocation is key—perhaps reallocating from overvalued giants like Meta or Tesla to pre-IPO darlings like Figma.

Looking ahead, Figma's roadmap is promising. Expansions into education (with student plans) and enterprise (with advanced security features) could diversify revenue. International growth, particularly in Asia and Europe, where design talent is booming, represents untapped potential. If the IPO materializes in 2025, it could coincide with a tech rebound, especially if AI hype continues. Analysts from firms like Goldman Sachs and Morgan Stanley have issued bullish notes, projecting Figma's post-IPO performance to mirror that of high-flyers like Datadog or CrowdStrike, which have delivered 5x returns since going public.

In conclusion, whether to double down on Figma before its public debut hinges on your risk tolerance and investment horizon. For growth-oriented investors, Figma's innovative edge, robust financials, and market leadership make it a compelling case. It's not just a design tool; it's a platform enabling the digital economy's future. However, the risks of market timing, competition, and valuation bubbles warrant caution. Diversify, do your due diligence, and perhaps consult a financial advisor. If history is any guide, betting on disruptors like Figma early can pay off big—but only if you're prepared for the ride. As the IPO window approaches, keeping a close eye on announcements will be crucial. In the end, Figma isn't just designing interfaces; it might be designing the next big investment opportunity.

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Before Figma Goes Public, Should You Double Down on Adobe or Bet on the Underdog? | The Motley Fool

Before Figma Goes Public: Is It Time to Double Down on This Design Powerhouse?