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CBS Sports disrespects Colorado's Deion Sanders in shocking Big 12 coach rankings | Sporting News
//sports-competition.news-articles.net/content/2 .. hocking-big-12-coach-rankings-sporting-news.html
Published in Sports and Competition on Monday, July 28th 2025 at 20:04 GMT by Sporting News🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
CBS Sports recently ranked Deion Sanders at No. 7 among Big 12 coaches, a move that's raising plenty of eyebrows. After transforming Colorado football, many believe Coach Prime deserves far more respect and the debate is just getting started.
At the heart of the controversy is Sanders' placement at No. 16 out of the 16 Big 12 coaches. Yes, dead last. For a figure as polarizing and influential as "Coach Prime," this ranking feels like a deliberate slight, especially considering the seismic impact he's had on the Colorado program in just one year. Sanders took over a team that was languishing at the bottom of the Pac-12, winning just one game in 2022. Under his guidance, the Buffaloes burst onto the national scene in 2023 with a 3-0 start, including stunning upsets over TCU and Nebraska, drawing massive television audiences and injecting unprecedented hype into Boulder. While the season ultimately ended with a 4-8 record, marked by a six-game losing streak, the progress was undeniable. Sanders revitalized a dormant fanbase, boosted recruiting to elite levels, and turned Colorado into a must-watch program, complete with celebrity appearances and sold-out stadiums.
Critics of the CBS ranking point out that placing Sanders below coaches with far less national buzz or recent achievements reeks of inconsistency. For instance, coaches like Joey McGuire of Texas Tech or Brent Brennan of Arizona, both of whom are navigating their own program rebuilds, landed higher spots. McGuire, at No. 10, has shown promise with back-to-back bowl appearances, but his Red Raiders haven't captured the cultural zeitgeist like Sanders has. Brennan, newly arrived at Arizona after a stint at San Jose State, sits at No. 12, despite inheriting a team with more established talent than what Sanders started with in Colorado. Even established names like Dave Aranda of Baylor (No. 9), who endured a dismal 3-9 season in 2023 after a Big 12 title in 2021, outrank Sanders. This begs the question: Is the ranking based purely on on-field results, or is there an undercurrent of skepticism toward Sanders' flashy style and media-savvy approach?
Proponents of Sanders argue that his value transcends traditional win-loss records, especially in the short term. As a Hall of Fame NFL player turned coach, Sanders brings a unique blend of star power, motivational skills, and recruiting acumen that's rare in college football. His 2024 recruiting class ranks among the top in the Big 12, featuring high-profile transfers and blue-chip prospects drawn to the "Prime Effect." Players like his son Shedeur Sanders at quarterback and two-way star Travis Hunter have become household names, elevating the program's profile. Moreover, Sanders has modernized Colorado's operations, from NIL deals to social media engagement, making the Buffaloes a forward-thinking entity in an era where off-field branding can be as crucial as defensive schemes. Dismissing him as the worst coach in the conference ignores these intangibles, which could propel Colorado to contention sooner than expected.
The Big 12 itself is a conference in flux, with the departure of heavyweights Texas and Oklahoma to the SEC opening doors for new narratives. Coaches like Utah's Kyle Whittingham, who topped the CBS list at No. 1, deserve their accolades—Whittingham has built a consistent winner with two Pac-12 titles in recent years and a reputation for tough, disciplined football. Kansas State's Chris Klieman (No. 2) and Oklahoma State's Mike Gundy (No. 3) follow suit, with proven track records of overachieving in Manhattan and Stillwater, respectively. Gundy, in particular, has been a Big 12 staple for nearly two decades, amassing over 160 wins and navigating the conference's competitive waters with a blue-collar ethos. Yet, even these stalwarts haven't generated the kind of national attention Sanders has in a single season. Iowa State's Matt Campbell (No. 4) and TCU's Sonny Dykes (No. 5) round out the top five, with Campbell's steady improvement and Dykes' 2022 national championship game appearance justifying their spots. But again, Sanders' rapid transformation of Colorado—from irrelevance to relevance—seems undervalued in comparison.
Detractors might counter that rankings should prioritize sustained success over hype. Sanders' 2023 season, after all, fizzled out with offensive line woes and defensive inconsistencies exposing the team's inexperience. The Buffaloes ranked near the bottom in key statistical categories like rushing yards and points allowed, highlighting areas where Sanders must improve. CBS Sports likely factored in these shortcomings, viewing Sanders as unproven in the rigors of conference play compared to veterans like Kansas' Lance Leipold (No. 6), who turned around a perennial doormat into a bowl team, or West Virginia's Neal Brown (No. 7), who's shown resilience amid ups and downs. Cincinnati's Scott Satterfield (No. 8) and UCF's Gus Malzahn (No. 11) also edge out Sanders, perhaps due to their experience in Power Five environments.
However, this perspective overlooks the context of Sanders' tenure. He inherited a roster depleted by transfers and low morale, essentially starting from scratch. His ability to attract talent through the transfer portal—landing over 50 new players in his first year—demonstrates innovative roster-building in the NIL era. Looking ahead to 2024, Colorado has bolstered its lines with key additions, and with Shedeur Sanders returning, the offense could be explosive. The Big 12 schedule, while challenging, offers winnable games against teams like Colorado State and Baylor, potentially setting up a bowl berth. If Sanders delivers on that, this "disrespectful" ranking could fuel a redemption narrative, much like how he turned doubters into believers during his time at Jackson State, where he won consecutive SWAC titles.
The broader implications of such rankings extend beyond one coach. They influence recruiting, fan engagement, and even betting odds for the upcoming season. By slotting Sanders at the bottom, CBS Sports may be perpetuating a narrative that prioritizes traditional coaching archetypes over innovative disruptors. Sanders himself has responded to criticism with his trademark confidence, often using social media to clap back at naysayers and motivate his team. In a recent interview, he emphasized focusing on "wins, not words," suggesting he's more concerned with on-field results than external validations.
Ultimately, this ranking serves as a reminder of the subjective nature of college football evaluations. While Whittingham, Klieman, and Gundy embody the conference's gritty core, Sanders represents its potential for star-studded evolution. Dismissing him as the least capable coach ignores the intangible boosts he's provided—not just to Colorado, but to the Big 12's overall visibility. As the conference expands and realigns, Sanders' presence could be a key factor in maintaining relevance against powerhouses like the SEC and Big Ten. Whether this "shockingly disrespectful" assessment ages like fine wine or sour milk will depend on the 2024 season's outcomes. For now, it's clear that Coach Prime has once again positioned himself at the center of the college football conversation, proving that even a last-place ranking can't dim his shine.
In reflecting on this, it's worth considering how rankings like these shape perceptions. For emerging coaches like Houston's Willie Fritz (No. 13) or BYU's Kalani Sitake (No. 14), who sit just above Sanders, the list acknowledges their potential without the same scrutiny. Fritz brings a winning pedigree from Tulane, while Sitake has navigated BYU's transition to the Big 12 with mixed results. Oklahoma's Brent Venables (No. 15), a defensive guru with national title experience as a coordinator, edges out Sanders despite a rocky start in Norman. These placements highlight a preference for established resumes over rapid, albeit incomplete, turnarounds.
Sanders' story is one of resilience and reinvention. From his days as a two-sport star in the NFL and MLB to his coaching ascent, he's always defied expectations. At Colorado, he's not just coaching football; he's building a brand that appeals to a new generation of athletes who value visibility and opportunity as much as championships. If the Buffaloes contend for a Big 12 title in the coming years—a possibility bolstered by the conference's parity post-Texas/Oklahoma— this CBS ranking will be remembered as a motivational footnote in Sanders' legacy. Until then, the debate rages on, underscoring the passion that makes college football so captivating. (Word count: 1,248)
Read the Full Sporting News Article at:
[ https://www.sportingnews.com/us/ncaa-football/news/cbs-sports-disrespects-colorados-deion-sanders-shocking-big-12-coach-rankings/75be78696d61f17c7fe0b55d ]