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Klay Thompson's girlfriend Megan Thee Stallion scores partnership with sports betting site | Sporting News

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  Published in Sports and Competition on Tuesday, October 21st 2025 at 16:03 GMT by Sporting News
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Klay Thompson’s Girlfriend Megan Thee Stallion Strikes a Sportsbook Deal

When a Golden State Warriors superstar and a hip‑hop icon come together, the headlines are bound to be buzz‑worthy. The latest buzz is that Klay Thompson’s girlfriend, the chart‑topping rapper Megan Thee Stallion, has signed an endorsement contract with a major sports betting platform. The partnership, announced in early September, marks a new chapter for the artist’s brand while signaling a broader trend of sports betting firms courting high‑profile entertainers to reach younger, more diverse audiences.

From the Court to the Stage

Klay Thompson, one of the NBA’s premier shooters, has been in a relationship with Megan Thee Stallion for several years. The duo has been spotted at high‑profile events—from the Warriors’ home‑court victories to the rapper’s sold‑out shows. Their public appearances underscore a growing cultural overlap between professional sports and contemporary music.

Megan’s rise to fame began with the 2019 hit “Hot N Busy,” followed by the smash‑out “Savage.” The artist’s blend of confident swagger and lyrical prowess has earned her a dedicated fan base. Meanwhile, Thompson’s consistent performance—averaging 19.9 points per game over the past season—has kept him in the spotlight. The pairing of a basketball star with a rap superstar naturally attracted the attention of brands looking to bridge the two worlds.

The Deal: Megan Thee Stallion, FanDuel

The newly inked contract makes Megan Thee Stallion the brand ambassador for FanDuel, the sports‑betting division of Flutter Entertainment. In a joint statement, FanDuel announced that Megan would be featured in a series of multimedia campaigns, including television spots, social‑media content, and special “Megan Thee Stallion” themed betting experiences.

According to FanDuel, the partnership is “multi‑year” and aims to “tap into Megan’s vibrant energy and connect with a demographic that loves sports, music, and the excitement of live events.” The platform will roll out a limited‑edition “Megan Thee Stallion” app interface, featuring her signature style—bold colors, animated graphics, and exclusive promo codes for followers.

“We’re thrilled to welcome Megan to the FanDuel family,” said FanDuel’s Chief Marketing Officer. “Her authenticity, creativity, and love for competition make her the perfect fit for our brand. Together, we’ll bring a fresh perspective to sports betting and create engaging experiences for fans everywhere.”

Megan herself expressed enthusiasm in an Instagram Reel: “I’ve always loved the energy of the game—whether it’s basketball, football, or even a good rap battle. This partnership is about celebrating the moments that bring us all together. Let’s get ready for a new era of betting with some real vibes.”

A Growing Trend of Cross‑Industry Endorsements

Sports betting companies have been actively recruiting celebrity ambassadors over the past few years. Beyond Megan, FanDuel has partnered with figures such as rapper Nelly, actor Michael B. Jordan (not the basketball legend, but a former NBA player turned entrepreneur), and television personality Anderson Curry. The strategy is to humanize betting platforms and attract audiences that traditionally view gambling as niche.

In a 2023 industry report, sports‑betting analysts noted a 12% increase in user acquisition linked to celebrity endorsements, especially among Gen‑Z consumers. The report highlighted that music artists, given their cultural resonance, can be particularly effective in driving engagement. Megan’s partnership, therefore, is not an isolated event but part of a larger, data‑driven marketing shift.

The Cultural Impact

Beyond the financial aspects, the collaboration signifies a cultural intersection. Klay Thompson’s partnership with Megan has been cited as an example of how athletes and musicians can cross-pollinate fan bases. Sports betting platforms, historically associated with older demographics, are now rebranding themselves as lifestyle products tied to entertainment and community.

Megan’s role may also influence how younger fans perceive betting. By presenting the activity as part of a broader entertainment experience—tied to live music events, stadiums, and streaming—she helps normalize the conversation around responsible wagering. The partnership includes a strong focus on responsible gambling initiatives, with FanDuel dedicating a portion of its marketing budget to educational programs.

Where to Watch

Megan and Klay’s collaboration will debut in the lead‑up to the NBA playoffs. Fans can catch the first episode of the “Megan Thee Stallion” promotional series on the FanDuel app and on the platform’s YouTube channel. The content promises behind‑the‑scenes footage of Megan rehearsing for a show, prepping a “betting‑ready” playlist, and occasionally surprising Thompson with a surprise visit to a Warriors practice session.

The partnership is also slated to feature a limited‑edition “Megan Thee Stallion” merchandise line—t‑shirts, hats, and even a signature pair of sneakers from an unnamed retailer—available exclusively through FanDuel’s e‑commerce portal. The merchandise aims to capitalize on the synergy between the rapper’s brand and the sports‑betting lifestyle.

The Future

The Megan Thee Stallion‑FanDuel partnership is a clear sign of sports betting’s evolving narrative. As more athletes and entertainers join forces, the industry is reshaping itself into a mainstream, entertainment‑centric platform. For Klay Thompson, this could mean a broader cultural footprint—leveraging his personal relationship to tap into a new demographic. For Megan, the deal is a strategic expansion beyond music into the rapidly growing world of sports wagering.

The collaboration will undoubtedly be watched closely by industry analysts, fans, and competitors alike. As the sports‑betting market continues to expand—particularly in the United States, where a record number of states have legalized betting—the ability to forge authentic, cross‑industry partnerships will remain a key differentiator. Whether the partnership delivers on its promises of increased engagement, brand loyalty, and responsible gambling remains to be seen, but the initial buzz suggests that the fusion of basketball, rap, and betting is here to stay.