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Fending Off $6.5Bn Competition, Stephen Curry's One Promise Landed De'Aaron Fox With Under Armour


//sports-competition.news-articles.net/content/2 .. omise-landed-de-aaron-fox-with-under-armour.html
Published in Sports and Competition on Thursday, December 19th 2024 at 9:25 GMT by MSN   Print publication without navigation

  • "There's no better guy than him," Stephen Curry said after finalizing De'Aaron Fox as the brand ambassador for his Curry Brand. The post Fending Off $6.5Bn Competition, Stephen Curry's One Promise Landed De'Aaron Fox With Under Armour appeared first on EssentiallySports.

The article discusses how Stephen Curry, a prominent figure in basketball and an ambassador for Under Armour, played a pivotal role in securing Sacramento Kings' star De'Aaron Fox as a brand endorser for Under Armour. Despite competition from other major brands offering deals worth up to $6.5 billion, Curry's personal assurance to Fox about the brand's commitment to basketball and its athletes was crucial. Curry promised Fox that Under Armour would support him in his career, focusing on his growth both on and off the court. This personal touch, combined with Under Armour's strategic focus on basketball, convinced Fox to sign with them, highlighting the importance of personal relationships and brand loyalty in endorsement deals.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/sports/other/fending-off-6-5bn-competition-stephen-curry-s-one-promise-landed-de-aaron-fox-with-under-armour/ar-AA1w7p2y ]

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