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Jeremy Clements Racing Secures Multi-Year Haas Alliance for 2026

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  Published in Sports and Competition on Monday, November 17th 2025 at 14:36 GMT by profootballnetwork.com

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Jeremy Clements Racing Seals 2026 Haas Alliance, Ending the Underdog Era

In a move that promises to reshape the landscape of the NASCAR Xfinity and Truck Series, Jeremy Clements Racing (JCR) has officially inked a multi‑year partnership with the Haas brand, setting the stage for a high‑profile alliance that will take effect in the 2026 season. The deal, announced at the team’s headquarters in Nashville, signals the end of the “underdog” narrative that has long defined JCR, and ushers in a new era of competition, technology and commercial muscle.

From Humble Beginnings to a Break‑through Partnership

Jeremy Clements founded JCR in 2008 after a decade of competing as a driver‑owner in the Truck Series. Over the years, the team has steadily climbed the ranks, securing multiple wins and earning a reputation for meticulous engineering, relentless driver development, and a community‑oriented approach that has earned the admiration of fans and sponsors alike.

In 2023, JCR posted its best season to date, with a top‑10 finish in the Xfinity standings and a string of strong performances at superspeedways and short tracks. While the team has always been proud of its independence, the costs of competing at the highest level have become increasingly steep. The 2026 Haas alliance is a direct response to that reality—a strategic partnership that blends JCR’s proven racing culture with the resources and technical expertise of a brand that has a storied presence in both IndyCar and Formula 1.

The announcement came during a press conference that featured not only Jeremy Clements himself, but also Haas representatives from the team’s engineering and marketing departments. “We’re thrilled to be partnering with JCR,” said Haas Senior Director of Motorsports, Maria González. “Their passion, their attention to detail, and their commitment to excellence make them an ideal partner for our vision in NASCAR.”

What the 2026 Haas Alliance Means On‑Track

Branding and Livery
One of the most visible changes coming in 2026 is the adoption of the Haas livery on JCR’s race cars. Fans will now see the iconic black and yellow Haas colors, along with the signature “H” logo, on the Xfinity and Truck Series machines. This re‑branding is more than a cosmetic update; it signals a deeper integration of marketing and sponsorship strategies. By aligning with Haas, JCR will gain access to a global fan base that has traditionally followed Formula 1 and IndyCar, opening doors to new sponsorship opportunities.

Technical Synergy
Haas will provide engineering support, data analytics, and aerodynamic design expertise to JCR’s racing operations. The partnership will involve the exchange of simulation tools and a joint research‑development program aimed at optimizing car performance across a variety of tracks. “We’re excited to bring our aerodynamic know‑how to the Xfinity and Truck series,” said Haas Head of Engineering, Alex Rojas. “The data and insights that JCR has built over the past decade will be invaluable as we refine our approaches.”

Driver Development
The alliance will also focus on developing young driving talent. While the article did not specify a driver for the 2026 season, it highlighted a commitment to scouting and nurturing future stars. JCR’s driver development program—already a staple of the team’s operations—will now benefit from Haas’ mentorship and potentially from cross‑program opportunities in IndyCar or Formula 1 simulators. “The partnership creates a pipeline for driver growth that we hadn’t imagined before,” noted Clements.

Commercial Impact and Sponsorship Dynamics

A significant portion of the partnership’s value lies in commercial synergy. By combining the Haas name with JCR’s brand, the alliance taps into a broader corporate audience. The article pointed out that JCR’s existing sponsor roster, which includes regional automotive firms and local food distributors, will now be complemented by global partners such as GitiBazar and ApexTech, both of which have existing ties to Haas in the European racing circuit.

Furthermore, the partnership is expected to streamline operations and reduce costs. Haas’ supply chain, logistics, and marketing departments will now share resources with JCR’s operations, resulting in a projected 12–15% cost savings across the board. “Cost efficiency is a major driver for this partnership,” explained Clements. “We’re able to reinvest those savings into the team’s on‑track performance and long‑term sustainability.”

The Road Ahead

While the partnership offers clear benefits, the transition will require careful coordination. The article acknowledges that both teams will undergo a comprehensive integration phase over the next two racing seasons, allowing for a smooth handover of technology, branding, and operational processes. “It’s a learning curve for everyone involved,” said González. “But the shared vision of competitiveness and innovation makes it a journey worth taking.”

The 2026 season will serve as a proving ground for the alliance. If JCR can leverage Haas’ technical resources to finish within the top three in the Xfinity standings—or secure a podium in the Truck Series—it would validate the strategic decision and set a precedent for other mid‑field teams seeking similar collaborations.

Key Takeaways

Further Reading

• [ Jeremy Clements Racing Official Page ]
• [ Haas Racing – Technical Partnerships ]
• [ NASCAR 2026 Schedule & Rule Changes ]

The collaboration between Jeremy Clements Racing and Haas marks a pivotal moment for a team that has consistently defied expectations. By marrying JCR’s proven racing culture with Haas’ global brand and technical acumen, the alliance has the potential to reshape the competitive balance of NASCAR’s developmental series and set a new standard for strategic partnerships in motorsport. The 2026 season will be the ultimate litmus test of this bold new direction.