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The NBA Cup is hoping to avoid becoming Las Vegas' latest shallow cover act

The article discusses the NBA's introduction of the NBA Cup, a new in-season tournament aimed at enhancing the regular season's appeal and potentially becoming a significant event in Las Vegas. The tournament, which has already started with group play, will culminate in Las Vegas with the semifinals and final games. Despite the excitement, there's skepticism about its long-term success and cultural impact in a city known for its transient entertainment. The NBA Cup is compared to other events like the NFL Pro Bowl and the NHL Winter Classic, which have struggled to maintain relevance or become deeply ingrained in the city's sports culture. The article questions whether the NBA Cup can avoid becoming just another "shallow cover act" in Las Vegas, where events often come and go without leaving a lasting legacy. It highlights the need for the tournament to offer something unique and engaging to both players and fans to ensure its longevity and significance.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/sports/other/the-nba-cup-is-hoping-to-avoid-becoming-las-vegas-latest-shallow-cover-act/ar-AA1w2Lal ]