Sports and Competition Sports and Competition
Wed, December 18, 2024

Intrepid announces first-ever sports sponsorship


Published on 2024-12-18 00:25:17 - Mumbrella
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  • Intrepid Travel has announced its first-ever sports sponsorship, leaning into its Melbourne ... Australian brands choosing to work with us during the BBL. "The competition has become a staple every night in the lounge rooms of millions of Australians ...

Intrepid Travel has announced its first-ever sports sponsorship by partnering with the Australian Boomers, the national men's basketball team, ahead of the Paris 2024 Olympics. This move marks a significant shift for Intrepid, traditionally known for adventure travel, into the realm of sports marketing. The sponsorship includes branding on the team's playing kits and aims to leverage the popularity of basketball to enhance Intrepid's brand visibility. The partnership was facilitated by Intrepid's media agency, Nunn Media, and reflects the company's strategy to engage with audiences through sports, particularly during high-profile events like the Olympics. This initiative also aligns with Intrepid's values of promoting inclusivity and community, mirroring the spirit of teamwork and diversity found in basketball.

Read the Full Mumbrella Article at:
[ https://mumbrella.com.au/intrepid-announces-first-ever-sports-sponsorship-860703 ]
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