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FCS title game draws massive audience

The FCS title game between South Dakota State and Montana, which took place on January 7, 2024, at Toyota Stadium in Frisco, Texas, attracted a record-breaking audience. The game, which saw South Dakota State defeating Montana 23-3, was broadcast on ABC and drew an average viewership of 1.04 million, marking a 29% increase from the previous year's game. This viewership was the highest since 2017, when James Madison played against Youngstown State, showcasing the growing interest in FCS football. The game not only set a new benchmark for FCS championship viewership but also highlighted the increasing popularity of the sport.

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[ https://www.msn.com/en-us/sports/college-sports/fcs-title-game-draws-massive-audience/ar-BB1r8ayL ]