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Women's Sports 2024 Review: From The Caitlin Clark Effect To A New Industry Benchmark

^{Published on 2024-12-18 14:05:22 - Forbes}
 

• The 2024 season transformed women's sports from seeking out attention and visibility to managing sustained demand.

The article from Forbes, published on December 18, 2024, by Lindsey Edarvin, discusses the significant developments in women's sports throughout the year. It highlights the "Caitlin Clark Effect," where Iowa basketball star Caitlin Clark's performances have significantly boosted interest and viewership in women's college basketball. The piece also covers the establishment of a new industry benchmark with the launch of the Professional Women's Hockey League (PWHL), which has brought unprecedented attention and investment to women's hockey. Additionally, the article touches on the growth in viewership, sponsorships, and media rights deals for women's sports, reflecting a broader cultural shift towards recognizing and investing in female athletes. The narrative underscores the momentum gained in 2024, setting the stage for continued growth and recognition of women's sports in the coming years.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/lindseyedarvin/2024/12/18/womens-sports-2024-review-from-the-caitlin-clark-effect-to-a-new-industry-benchmark/ ]

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