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Oliviero Toscani, iconic Benetton fashion ad creator passes away at 82

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Oliviero Toscani, known for his impactful Benetton campaigns, has died at 82. Toscani, suffering from amyloidosis, was hospitalized last Friday before his passing. Celebrated for his bold and socially-conscious photography,
Oliviero Toscani, the renowned Italian photographer and art director famous for his provocative and socially charged advertising campaigns for Benetton, has passed away at the age of 82. Known for his groundbreaking work that often stirred controversy, Toscani's advertisements for Benetton in the 1980s and 1990s featured themes like racial harmony, AIDS awareness, and capital punishment, challenging societal norms and sparking global discussions. His approach to advertising was revolutionary, focusing on social issues rather than the products themselves, which not only redefined brand communication but also earned him both acclaim and criticism. Toscani's legacy includes a significant impact on the fashion and advertising industries, where he was celebrated for his ability to blend art with social commentary.

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