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Streaming Is Making Live Sports More Expensive and Becoming a Fan Harder

The article from Observer, published in January 2025, discusses the evolving landscape of streaming sports rights. It highlights how traditional broadcasters are facing increasing competition from tech giants and streaming services like Amazon, Apple, and ESPN+ in securing exclusive rights to major sports events. The piece details how these streaming platforms are not only bidding aggressively for rights to popular sports like the NFL, NBA, and Premier League but are also investing in creating original sports content, enhancing viewer experiences with advanced technology, and offering more personalized viewing options. This shift is driven by changing consumer behaviors, with more fans cutting the cord from cable TV in favor of streaming services. The article also touches on the financial implications, noting that the high costs of these rights are pushing streaming services to explore new revenue models, including tiered pricing, ad-supported tiers, and partnerships with telecom companies to bundle services. Additionally, it mentions the potential for sports leagues to launch their own streaming platforms, further disrupting the traditional broadcasting model.

Read the Full Observer Article at:
[ https://observer.com/2025/01/streaming-sports-rights/ ]