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MLS Cup 2024 Viewership Hits New Low: What Does It Mean For League's Streaming Future

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MLS faces record-low 2024 Cup viewership, battling streaming challenges, fierce competition, and Messi's absence from the big game.
The article from GiveMeSport discusses the concerning trend of declining viewership for the MLS Cup, with the 2024 final attracting only 716,000 viewers, marking a new low. This drop in viewership is attributed to several factors including the shift to streaming platforms like Apple TV, which has not yet captured the same audience as traditional TV broadcasts. The article explores the implications of this shift, suggesting that while streaming offers potential for global reach and new revenue streams, it currently struggles with accessibility and visibility. It also mentions the MLS's efforts to adapt, such as enhancing the streaming experience and marketing strategies to attract viewers. The piece concludes by questioning the future of soccer broadcasting in the U.S., pondering whether the league can reverse this trend by making its product more appealing and accessible through digital platforms.

Read the Full GiveMeSport Article at:
[ https://www.givemesport.com/mls-cup-2024-viewership-hits-new-low-what-does-it-mean-for-league-streaming-future/ ]