Fri, December 13, 2024
Thu, December 12, 2024

Streaming's next act: Hub predicts major shifts coming in 2025

Hub Senior Consultant David Tice suggested that "by the end of 2025, the rise of FASTs will drive increased competition for viewers. Legacy media firms with FASTs will realize (once again) that content exclusivity is a key audience driver and will pull back key library titles for exclusive use on their owned-and-operated FASTs."
The article from NewscastStudio, published on December 12, 2024, discusses the evolving landscape of streaming services as outlined in the "Streaming in 2025: Outlook" report by Hub Entertainment Research. The report highlights several key trends and predictions for the streaming industry in 2025. It notes a significant shift towards ad-supported streaming tiers, with platforms like Netflix and Disney+ introducing or expanding their ad-supported options to cater to cost-conscious consumers. The research also points to an increase in content fragmentation, where viewers are accessing content across multiple services, leading to subscription fatigue. Additionally, there's a growing emphasis on original content to differentiate services, alongside a rise in FAST (Free Ad-Supported Streaming TV) channels. The report suggests that while the market is becoming saturated, there are opportunities for niche services and bundling strategies to retain and attract subscribers. It also touches on the potential for mergers and acquisitions among streaming platforms to consolidate market share and reduce competition.

Read the Full NewscastStudio Article at:
[ https://www.newscaststudio.com/2024/12/12/streaming-2025-outlook-hub-entertainment-research/ ]