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A Touchdown for Tubi? Fox's Super Bowl Simulcast Hopes to Score With Cord Nevers

A Touchdown for Tubi? Fox's Super Bowl Simulcast Hopes to Score With Cord Nevers


Published on 2025-02-07 12:05:15 - MSN
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  • Tubi made its Super Bowl debut with a viral ad that had viewers questioning whether their feed went down in the middle of a face-off between the Kansas City Chiefs and Philadelphia Eagles. "The goal on that night was just to make people aware of what Tubi was.

The article discusses Fox's strategy to engage with "cord-nevers" — individuals who have never subscribed to traditional cable or satellite TV — by simulcasting the Super Bowl on Tubi, a free, ad-supported streaming service. This move is part of a broader trend where major sports events are made available on streaming platforms to capture a younger, digital-first audience. The Super Bowl, traditionally a massive draw for advertisers and viewers, will be accessible on Tubi, which Fox acquired in 2020, aiming to leverage the event's popularity to increase Tubi's user base. The simulcast not only provides an alternative viewing option but also reflects the shifting landscape of television consumption, where streaming services are becoming central to live sports broadcasting. This initiative could potentially set a precedent for how major live events are distributed in the future, blending traditional broadcasting with modern streaming technologies.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/news/a-touchdown-for-tubi-fox-s-super-bowl-simulcast-hopes-to-score-with-cord-nevers/ar-AA1yB52i ]
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