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Checking In on the Broadcast Competition BYU-Utah Will Face in 2025

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BYU and Utah played each other on November 9th after both teams had bye weeks. There was a lot of prime college football inventory that weekend for t
The article from MSN discusses the evolving landscape of college sports broadcasting, focusing on the competition BYU and Utah will face in 2025 when they join the Big 12 Conference. It highlights the significant changes in media rights deals, with the Big 12 securing a new six-year media rights agreement with ESPN and Fox Sports, which will bring in approximately $2.28 billion, or $380 million annually. This deal aims to keep the conference competitive in terms of revenue distribution among its members. The article also touches on the broader context of college sports media, mentioning how other conferences like the SEC and Big Ten have also secured lucrative deals, setting a high bar for media revenue. Additionally, it notes the challenges and opportunities for BYU and Utah in terms of visibility, fan engagement, and recruiting, given the increased exposure and competition in a Power Five conference. The piece concludes by suggesting that while the financial aspect is crucial, the real competition will be on the field, where both teams will need to perform to justify their inclusion in the conference.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/sports/college-sports/checking-in-on-the-broadcast-competition-byu-utah-will-face-in-2025/ar-AA1yUiM8 ]