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Exclusive: Saudi Arabia-backed sports fund weighs investing in World Athletics, sources say

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The Saudi Public Investment Fund (PIF) is considering an investment in World Athletics, the global governing body for track and field, as part of its strategy to expand its influence in international sports. This potential investment, which could be worth tens of millions of dollars, aims to support World Athletics' initiatives, including a $50,000 prize for Olympic gold medalists. The discussions are in the early stages, with no final decisions made yet. This move follows PIF's previous investments in sports like golf, soccer, and Formula One, aligning with Saudi Arabia's Vision 2030 to diversify its economy and enhance its global image through sports. However, this has raised concerns about sportswashing, where sports investments are used to improve a country's reputation amidst human rights criticisms.

Read the Full Reuters Article at:
[ https://www.reuters.com/sports/athletics/saudi-arabia-backed-sports-fund-weighs-investing-world-athletics-sources-say-2025-03-05/ ]