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Red Bull beat F1 competition to land major sponsor ahead of 2025 season


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Published in Sports and Competition on Tuesday, February 11th 2025 at 19:05 GMT by MSN   Print publication without navigation

  • Red Bull sign new multi-year deal with password manager. Red Bull already own the joint-must lucrative sponsorship agreement in F1 - a $100 million a season deal with American c

Red Bull Racing has secured a significant sponsorship deal with the Swiss watchmaker Tag Heuer ahead of the 2025 Formula 1 season, outmaneuvering other teams in the process. This partnership marks a return for Tag Heuer to Red Bull, having previously been associated with the team from 2016 to 2018. The deal is seen as a major coup for Red Bull, enhancing their brand portfolio and financial backing as they aim to maintain their competitive edge in the sport. The sponsorship not only brings financial benefits but also aligns with Red Bull's image of precision, performance, and luxury, which are core attributes of Tag Heuer's brand identity. This move is part of Red Bull's strategy to strengthen its position in F1 amidst increasing competition and regulatory changes.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/sports/other/red-bull-beat-f1-competition-to-land-major-sponsor-ahead-of-2025-season/ar-AA1yP37A ]

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