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New Kings League tournament attracts major broadcasters and sponsors

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Kings League, the international soccer competition launched by Spanish soccer legend Gerard Pique and his Kosmos company, has secured over 20 media partners and several major sponsors for its new Kings World Cup of Nations 7 a-side tournament that began in Italy yesterday (January 1).
The newly launched Kings League tournament, spearheaded by former Spanish soccer star Gerard Piqué, has quickly garnered significant attention from major broadcasters and sponsors. This innovative seven-a-side soccer league, which combines elements of traditional sports with entertainment, has attracted media giants like DAZN, which has secured broadcasting rights for the tournament. Additionally, the league has drawn sponsorship from high-profile companies such as Adidas, which has become the official kit supplier, and other brands like Sorare, a fantasy football platform, and Telefonica, a telecommunications company. The Kings League's unique format, including celebrity team presidents and unconventional rules like "Secret Weapon" cards, has not only captured the interest of fans but also made it an attractive proposition for media and commercial partnerships, aiming to revolutionize how soccer is consumed and monetized.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/sports/other/new-kings-league-tournament-attracts-major-broadcasters-and-sponsors/ar-AA1wSiEI ]