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Revealed: Why the Australian Open is live streaming an alternative Wii Tennis-style broadcast during this year's competition

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Indeed, several of the matches that took place on the first two days of the competition have been given the same treatment. The technology builds on similar, more crude, animations that were debuted by the Australian Open on their YouTube channel last year.
The Australian Open has introduced a unique broadcasting approach this year by live streaming an alternative "Wii Tennis" style feed, inspired by the popular Nintendo Wii Sports game. This initiative aims to engage younger audiences and casual sports fans by presenting the tennis matches in a more entertaining and less formal manner. The alternative broadcast features commentators who mimic the playful and humorous commentary style of the Wii game, alongside graphics and animations that resemble the video game's interface. This move is part of a broader strategy to make tennis more accessible and fun, potentially attracting viewers who might not typically watch traditional sports broadcasts. The alternative feed is available on platforms like TikTok and YouTube, broadening the event's reach and appeal.

Read the Full MSN Article at:
[ https://www.msn.com/en-za/sports/tennis/revealed-why-the-australian-open-is-live-streaming-an-alternative-wii-tennis-style-broadcast-during-this-year-s-competition/ar-BB1rnGlb ]