Phil Mickelson: The old model wasn't global, LIV is the first global golf model

Sports and Competition Sports and Competition

Mon, January 27, 2025

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Sat, January 25, 2025

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Phil Mickelson: The old model wasn't global, LIV is the first global golf model

_{//sports-competition.news-articles.net/content/2 .. t-global-liv-is-the-first-global-golf-model.html}
^{Published in Sports and Competition on Friday, January 24th 2025 at 13:45 GMT by MSN}

LIV Golf has been making interesting moves in recent days, wanting to have the main say on the golf scene. One of the most important figures of the Saudi-backed Tour is Phil Mickelson, a man who has been doing everything for several years to help LIV become stronger.

Phil Mickelson has expressed his belief that LIV Golf represents the future of the sport by offering a global platform, unlike the traditional PGA Tour model which he describes as not being truly global. In an interview, Mickelson highlighted that LIV Golf's format, which includes events in various international locations, allows for a broader reach and engagement with fans worldwide. He contrasted this with the PGA Tour's more localized approach, suggesting that LIV's model not only brings golf to new audiences but also fosters a more inclusive and diverse competitive environment. Mickelson's comments come at a time when LIV Golf, backed by significant Saudi investment, is actively challenging the established norms of professional golf, aiming to reshape how the sport is played, watched, and monetized on a global scale.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/sports/other/phil-mickelson-the-old-model-wasn-t-global-liv-is-the-first-global-golf-model/ar-AA1xOoGP ]

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