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The Hundred Sells Out To Boost Profile And English Cricket's Future

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  Print publication without navigation Published in Sports and Competition on by Forbes
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
English cricket's The Hundred has been popular with crowds but could do with more big names. The stakes are higher now as investors come in for a piece of the cake.
The article from Forbes, published on January 30, 2025, discusses the complete sell-out of The Hundred cricket tournament, which has significantly boosted the profile of English cricket. The tournament, known for its innovative 100-ball format, has not only attracted large crowds but also increased television viewership and digital engagement. This success is seen as a pivotal moment for English cricket, enhancing its appeal to a broader audience, including younger fans and families, through its fast-paced, entertaining format. The sell-out has also led to increased sponsorship and investment, with stakeholders optimistic about the future growth and sustainability of cricket in England. The article highlights how The Hundred has managed to rejuvenate interest in cricket, potentially setting a template for other cricketing nations to follow in revitalizing the sport.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/timellis/2025/01/30/the-hundred-sells-out-to-boost-profile-and-english-crickets-future/ ]