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2025 USA TODAY Ad Meter Marketing Spotlight: Franklin College's top 5 and bottom 5

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Franklin College unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ads made the list.
The article from MSN discusses the 2025 USA Today Ad Meter Marketing Spotlight, focusing on Franklin College's analysis of Super Bowl commercials. It highlights the top five and bottom five ads based on viewer engagement, creativity, and effectiveness. The top ads included those from major brands like Coca-Cola, which utilized nostalgia and humor effectively, and Apple, which showcased innovative technology in a compelling narrative. Conversely, the bottom ads were criticized for lacking creativity or failing to connect with the audience, with examples like a car manufacturer's ad that was deemed too generic and a tech company's ad that confused viewers with its message. The article also provides insights into what makes an advertisement successful during the Super Bowl, emphasizing the importance of storytelling, emotional connection, and brand alignment.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/sports/other/2025-usa-today-ad-meter-marketing-spotlight-franklin-college-s-top-5-and-bottom-5/ar-AA1yQuvW ]