• Thu, December 5, 2024
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Powerade unveils new sponsorship rules prioritizing athlete mental health
The Coca-Cola owned sports drink brand has launched 'The Athletes Code,' a new initiative that allows athletes to prioritize their mental well-being without the risk of losing sponsorships.

Read the Full The Drum Article at:
https://www.thedrum.com/news/2024/12/05/exclusive-powerade-unveils-new-sponsorship-rules-prioritizing-athlete-mental-health
