Sports and Competition Sports and Competition
Thu, December 5, 2024
[ Thu, Dec 05th 2024 ] - The Christian Post
LPGA implements new policy limiting men's participation in women's golf competitions
[ Thu, Dec 05th 2024 ] - Yahoo! Sports
3-time Olympic equestrian champion Dujardin handed 1-year ban following horse-whipping scandal
[ Thu, Dec 05th 2024 ] - MassLive
Watch AFC Bournemouth vs. Tottenham Hotspur: Premier League free live stream
[ Thu, Dec 05th 2024 ] - CBSSports.com
College basketball power rankings: Tennessee jumps to the top, Maryland rockets up to No. 2
[ Thu, Dec 05th 2024 ] - The Chronicle
College fencing 101: All you need to know about events, scoring and Duke's season
[ Thu, Dec 05th 2024 ] - Racer
HSR IMSA Classic to debut at the Rolex 24
[ Thu, Dec 05th 2024 ] - Sports Illustrated
Revolutionizing Action Sports: Scotty James Champions Team Evolution in the X Games
[ Thu, Dec 05th 2024 ] - The New York Times
The NBA's latest arms race? Building wildly expensive practice facilities
[ Thu, Dec 05th 2024 ] - MSN
Who Is Samantha Johnson? DAZN Host for the 2025 FIFA Club World Cup Draw
[ Thu, Dec 05th 2024 ] - MSN
Kaulig Racing Announces Competition Roster Moves for 2025
[ Thu, Dec 05th 2024 ] - MSN
Twin Cities weekend events: Best beard competition, Santa bikes ride, tree lighting ceremonies
[ Thu, Dec 05th 2024 ] - The New Zealand Herald
Olympic dressage star Charlotte Dujardin given one-year ban for whipping horse
[ Thu, Dec 05th 2024 ] - The Mirror
New 'dodgy' Fire TV Stick crackdown to block streaming Premier League fans
[ Thu, Dec 05th 2024 ] - The Royal Gazette
Talented Bermudian teenagers compete at top football event in Spain
[ Thu, Dec 05th 2024 ] - Fox Sports
USWNT Year In Review: Emma Hayes leads USA to gold, but loses several star players
[ Thu, Dec 05th 2024 ] - The News-Gazette
2024 All-Area Girls' Golf: Meet the first team
[ Thu, Dec 05th 2024 ] - Outlookindia
Andhra Vs Mumbai Live Streaming, Syed Mushtaq Ali .. Round 7: When, Where To Watch Domestic T20 Match
[ Thu, Dec 05th 2024 ] - MSN
Club World Cup 2025 draw: Groups, teams, schedule .. match dates and times for FIFA tournament in USA
[ Thu, Dec 05th 2024 ] - The Verge
PlayStation kicks off esports tournament series with live event in London
[ Thu, Dec 05th 2024 ] - worldathletics
Oslo Bislett Games earns platinum recognition for sustainable delivery
[ Thu, Dec 05th 2024 ] - MSN
4-star Paw Paw OL hungry to 'jump into SEC fire', get early start at Kentucky
[ Thu, Dec 05th 2024 ] - Planet Rugby
Lawrence Dallaglio: 'Once you've won away in Sout .. ca you think anything and everything is possible'
[ Thu, Dec 05th 2024 ] - Outlookindia
Man City 3-0 Forest, EPL: 'Nothing Is Impossible' As Per Nottingham Owner Marinakis
[ Thu, Dec 05th 2024 ] - Virginia Cavaliers
Virginia to Host Auburn in SEC/ACC Challenge Thursday
[ Thu, Dec 05th 2024 ] - Terrence Williams
2024-25 National High School Wrestling Rankings: .. nts, Ironman Seeds, and Missing Stars (12/5/2024)
[ Thu, Dec 05th 2024 ] - Terrence Williams
ACC's catastrophic performance in the ACC/SEC Cha .. e might mean another frustrating Selection Sunday
[ Thu, Dec 05th 2024 ] - Terrence Williams
IOC eliminates Hockey, Shooting, Weightlifting from the 2026 Youth Olympics
[ Thu, Dec 05th 2024 ] - Terrence Williams
Win a festive book bundle and get five must-reads of the season
[ Thu, Dec 05th 2024 ] - Terrence Williams
Why Powerade is letting athletes pause partnerships to prioritize mental health
[ Thu, Dec 05th 2024 ] - Terrence Williams
Powerade unveils new sponsorship rules prioritizing athlete mental health

Powerade unveils new sponsorship rules prioritizing athlete mental health


Published on 2024-12-05 08:35:18 - Terrence Williams, N@N
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  • The Coca-Cola owned sports drink brand has launched 'The Athletes Code,' a new initiative that allows athletes to prioritize their mental well-being without the risk of losing sponsorships.

Powerade has introduced a groundbreaking sponsorship policy that prioritizes athlete mental health, as reported by The Drum on December 5, 2024. This new initiative includes provisions for mandatory mental health breaks, access to mental health professionals, and a focus on reducing the stigma around mental health issues in sports. The policy also features flexible training schedules and support systems to ensure athletes can manage their mental well-being alongside their athletic performance. This move by Powerade aims to set a new standard in athlete sponsorships, emphasizing the importance of mental health in the high-pressure environment of professional sports.

Read the Full The Drum Article at:
[ https://www.thedrum.com/news/2024/12/05/exclusive-powerade-unveils-new-sponsorship-rules-prioritizing-athlete-mental-health ]
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