Powerade unveils new sponsorship rules prioritizing athlete mental health

Sports and CompetitionSports and Competition

Thu, December 5, 2024

[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - Variety

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - Daily Express

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[ Thu, Dec 05th 2024 ] - Deccan Chronicle

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[ Thu, Dec 05th 2024 ] - Business Line

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - Kiplinger

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[ Thu, Dec 05th 2024 ] - Reuters

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[ Thu, Dec 05th 2024 ] - The Australian Financial Review

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[ Thu, Dec 05th 2024 ] - Business Today

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - Miami Herald

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[ Thu, Dec 05th 2024 ] - Paste

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[ Thu, Dec 05th 2024 ] - martincid.com

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[ Thu, Dec 05th 2024 ] - The New Zealand Herald

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - The Independent

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - CNAS

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - The Globe and Mail

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[ Thu, Dec 05th 2024 ] - Seeking Alpha

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[ Thu, Dec 05th 2024 ] - Mediaite

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[ Thu, Dec 05th 2024 ] - Black Star News

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[ Thu, Dec 05th 2024 ] - The New York Times

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[ Thu, Dec 05th 2024 ] - House & Home

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[ Thu, Dec 05th 2024 ] - The Mirror

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[ Thu, Dec 05th 2024 ] - The Royal Gazette

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[ Thu, Dec 05th 2024 ] - Fox Sports

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[ Thu, Dec 05th 2024 ] - The News-Gazette

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[ Thu, Dec 05th 2024 ] - Rolling Stone

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[ Thu, Dec 05th 2024 ] - Daily Express

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[ Thu, Dec 05th 2024 ] - TechCrunch

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U.S. stock market rally to continue in final weeks of 2024, Goldman strategist says

[ Thu, Dec 05th 2024 ] - Yahoo Finance

Wall Street hits pause on rally but London finishes higher as bitcoin reaches $100k

[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - Firstpost

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[ Thu, Dec 05th 2024 ] - Deccan Herald

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[ Thu, Dec 05th 2024 ] - Outlookindia

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[ Thu, Dec 05th 2024 ] - The Verge

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[ Thu, Dec 05th 2024 ] - The New York Times

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[ Thu, Dec 05th 2024 ] - DualShockers

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - Los Angeles Times

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - moneycontrol.com

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[ Thu, Dec 05th 2024 ] - Yahoo

US auto brands suffer as influential report hammers reliability of new tech, early adopters

[ Thu, Dec 05th 2024 ] - cbtnews

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[ Thu, Dec 05th 2024 ] - BBC

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[ Thu, Dec 05th 2024 ] - USA Today

Joni Ernst silent on whether Pete Hegseth would have her vote for US defense secretary

[ Thu, Dec 05th 2024 ] - 24/7 Wall St

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[ Thu, Dec 05th 2024 ] - Detroit News

UAW's Fain warns Michigan lawmakers not to change minimum wage, paid sick leave laws

[ Thu, Dec 05th 2024 ] - techUK

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[ Thu, Dec 05th 2024 ] - Reuters

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[ Thu, Dec 05th 2024 ] - Travel + Leisure

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[ Thu, Dec 05th 2024 ] - worldathletics

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[ Thu, Dec 05th 2024 ] - Tuko

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[ Thu, Dec 05th 2024 ] - Tuko

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[ Thu, Dec 05th 2024 ] - NBC New York

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[ Thu, Dec 05th 2024 ] - pinkvilla

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - USA Today

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Marine Le Pen condemns the fall of Barnier's "eph .. l Government" during the motion of censure debate

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - The Motley Fool

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - MSN

Michigan Senator Debbie Stabenow Bids Farewell: A Legacy of Service, Unity, and Hope

[ Thu, Dec 05th 2024 ] - The New Zealand Herald

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[ Thu, Dec 05th 2024 ] - The Independent

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[ Thu, Dec 05th 2024 ] - Travel + Leisure

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - Planet Rugby

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[ Thu, Dec 05th 2024 ] - Yen.com.gh

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - MSN

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[ Thu, Dec 05th 2024 ] - The New York Times

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Why Powerade is letting athletes pause partnerships to prioritize mental health

[ Thu, Dec 05th 2024 ] - Terrence Williams

Powerade unveils new sponsorship rules prioritizing athlete mental health

Powerade unveils new sponsorship rules prioritizing athlete mental health

^{Published on 2024-12-05 08:35:18 - Terrence Williams, N@N}

The Coca-Cola owned sports drink brand has launched 'The Athletes Code,' a new initiative that allows athletes to prioritize their mental well-being without the risk of losing sponsorships.

Powerade has introduced a groundbreaking sponsorship policy that prioritizes athlete mental health, as reported by The Drum on December 5, 2024. This new initiative includes provisions for mandatory mental health breaks, access to mental health professionals, and a focus on reducing the stigma around mental health issues in sports. The policy also features flexible training schedules and support systems to ensure athletes can manage their mental well-being alongside their athletic performance. This move by Powerade aims to set a new standard in athlete sponsorships, emphasizing the importance of mental health in the high-pressure environment of professional sports.

Read the Full The Drum Article at:
[ https://www.thedrum.com/news/2024/12/05/exclusive-powerade-unveils-new-sponsorship-rules-prioritizing-athlete-mental-health ]