• Wed, December 11, 2024

by: The New York Times

For Athletes, the Draw and the How of Branding

A task force at the DealBook Summit discussed how from college to pro sports, becoming a brand is a challenge.

by: Fox Sports

2024-25 Pittsburgh Steelers Odds: Odds to win Super Bowl, NFL Playoffs, Division

Learn more about the Pittsburgh Steelers on Fox Sports. FOX Sports created this story using technology provided by Data Skrive and data from Sportradar.

by: Metro

Strictly star Chris McCausland close to tears and feeling 'emotionally weak' before final

Chris McCausland has admitted he is 'emotionally weak' ahead of the Strictly Come Dancing final. The comedian, 47, has made it to the last episode of this season of the BBC dancing series with professional dancer Dianne Buswell, 35.

by: WCVB Channel 5 Boston

UNC names Bill Belichick football head coach

In a press release Wednesday night, the University of North Carolina said Belichick "agreed to a five-year deal pending approval by the University's Board of Trustees and Board of Governors."

by: USA Today

2024 NFL Week 14 schedule: How to watch today's games

NFL Sunday schedule has plenty of quality competition in store. Among those games is the Buffalo Bills playing the Los Angeles Rams.In terms of live coverage, we've got

by: The Royal Gazette

Eye-catching windows in decorating contest

As public voting continues in the City of Hamilton's Christmas Window Decorating Contest, businesses have pulled out all the stops on creativity to woo voters. Twenty-four businesses, including seven

by: BBC

Man City in danger of exit - how Champions League stands

Manchester City are in danger of Champions League elimination, while Liverpool make it six wins from six and Arsenal and Aston Villa are flying.

by: Fort Worth Star-Telegram

Dallas Cowboys star Micah Parsons explains sideline behavior after loss against the Bengals

Micah Parsons was on his show, "The Edge with Micah Parsons," and discussed leaving the field before the end of the Dallas Cowboys game versus the Bengals.

by: Daily Mail

YouTube reveals truth about claims Luigi Mangione posted video saying new details will come 'TODAY'

YouTube has revealed the truth about a cryptic video supposedly posted by Luigi Mangione. The one minute, 24 second clip said the suspect would release information on December 11.

by: MSN

Ty Gibbs' Buffer Period Seems to Be Ending With Expectations Rising Through the Roof for the Former Xfinity Champion

It's Ty Gibbs' time to shine. The post Ty Gibbs' Buffer Period Seems to Be Ending With Expectations Rising Through the Roof for the Former Xfinity Champion appeared first on EssentiallySports.

by: ABC

Athletes in $2.8B college lawsuit tell judge they want to create players' association

The athletes whose lawsuit against the NCAA is primed to pave the way for schools to pay them directly also want a players' association to represent them in the complex contract negotiations that have

by: Shropshire Star

Papua New Guinea team to join Australian competition

Australian Prime Minister Anthony Albanese and his counterpart James Marape announced the 'world first sports diplomacy deal'.

by: Sporting News

College football community clown Ohio State for making Michigan's postgame celebration illegal at Ohio Stadium

Ohio State rivalry will be changed moving forward, as a sportsmanship bill was enacted after Michigan planted its flag after a 13-10 Week 14 upset. Michigan has won the last four matchups in the series.

by: Daily Mail

RANGERS CONFIDENTIAL: The loan star whose form at Ibrox has already taken him out of the club's price range and the secret behind one player's stellar form

The chances of Rangers being able to sign Vaclav Cerny on a permanent deal next summer already look to be fairly slim.

by: MSN

Rory McIlroy dominates again, wins fifth golf writers trophy

Rory McIlroy had the honor of winning the AGW Golf Writers Trophy for the fifth time, after a great season behind him that could have been even better. The Northern Irishman previously won this award in 2012,

by: BBC

'All-powerful Nucifora gives glimpse of uncompromising character'

It was towards the end of his press conference on Tuesday when David Nucifora gave us a real glimpse of the kind of uncompromising character Scottish Rugby has turned to as its all-powerful performance director. "I try to be engaging with people," said the Australian, who spent 10 hugely successful years in Ireland from 2014.

by: Daily Mail

Ronnie O'Sullivan is BOOED by angry snooker fans at the Scottish Open after making last-minute withdrawal

Ronnie O'Sullivan may not have been present at the Scottish Open, but was still booed by angry supporters after the seven-time world champion withdrew from the competition at late notice.

by: MSN

Georgia football schedule 2025: Bulldogs games, dates, opponents

While it remains to be seen how Georgia fares in this year's College Football Playoff, we already have a line on what the team can expect on its 2025 football schedule. One thing is for certain: those brutal road games head coach Kirby Smart called out will all be played between the hedges next fall,

by: MSN

FOR THE LOVE OF COMPETITION: Creighton men's basketball battling injuries, still winning

Men are climbing the 33-degree bank on turn four at Talladega Speedway!

by: Daily Mail

SIMON JORDAN: Newcastle are trapped in vicious circle and Eddie Howe may not be around by the time they're allowed to compete

How can they reach for the stars, competing for trophies and punching very high in the Premier League, without the financial climate that will permit them to grow?

by: Daily Mail

I'm on the Mail's travel team - here are 10 reasons Tokyo should be on your bucket list for 2025

Touching down in Tokyo is like landing on a different planet, with few - if any - familiarities. But don't let that put you off, writes Harriet

by: Daily Mail

The 13 best LaLiga wonderkids your club should sign: the world-class centre back, mould-breaking midfielder and more hidden gems that Premier League clubs are hunting

Luckily for those clubs who have to make their money go a little further, there are plenty of prospects within their price range in Spain's top division.

by: Daily Mail

Scottie Scheffler wins PGA TOUR Player of the Year after trophy-laden 2024 - as Masters champion joins Tiger Woods as only golfer to claim award THREE seasons in a row

The American won the Masters and became the first man to retain The Players Championship in a trophy-laden 2024, which also saw seven tour wins from just 19 starts and an Olympic Gold medal.
  • Thu, December 12, 2024

by: WLOX

Shuckers pitcher Shane Smith selected by White Sox in Rule 5 Draft

Shuckers pitcher Shane Smith selected by White Sox in Rule 5 Draft

by: The Straits Times

Britain's LTA to ban transgender women from some female events

It said that while it was committed to making the sport inclusive, it had a responsibility to ensure competition was fair. Read more at straitstimes.com.

by: ABC

The Paris Olympics organizers say the event was far less polluting than recent Games

The Paris Olympics says it was far less polluting than recent Games but is not claiming to have been "carbon neutral" despite funding projects to compensate for its emissions

by: Seeking Alpha

Robinhood's Meteoric Rise: Redefining Retail Investing

Robinhood's expansion into crypto trading and new products cater to diverse investor needs and enhance user engagement. See why I rate HOOD stock a buy.

by: AFAQS

Prasar Bharati and Hockey India sign MoU to broadcast HIL 2024-25

Hockey India League (HIL) matches will be broadcast live on Doordarshan and streamed on Prasar Bharati's OTT platform, Waves.

by: Cleveland.com

'Middle eight': How Ohio State football has fared during its most important stretch in games

Ohio State football coach Ryan Day considers the middle eight minutes to be the most important stretch of a game. Here's how the Buckeyes have performed in that period.

by: NJ.com

Boys swimming Top 20 ranking, Dec. 12: First week offers some wild meets

As teams are settling into this campaign, have a look at the latest Top 20 in swimming.

by: ABC

Red Bull Arena becomes Sports Illustrated Stadium in 13-year naming rights deal with MLS team

Red Bull Arena has become Sports Illustrated Stadium in a 13-year partnership agreement announced by the Major League Soccer runner-up

by: Business Standard

Champions Trophy 2025 schedule: Will broadcasters demand T20 format again?

While uncertainty around the format of Champions Trophy, media reports suggest that 15-match event will follow a hybrid model-10 games in Pakistan & 5 potentially hosted in the UAE or Sri Lanka

by: The Financial Times

Australia strikes 'rugby diplomacy' deal with Papua New Guinea to counter China

Australia has struck a "rugby diplomacy" deal with Papua New Guinea to try to curb China's mounting influence, agreeing to bankroll the Pacific country's ambitions in the sport while cementing a bilateral security pact.

by: USA Today

WIAA considering separate sports division for transgender athletes

A coalition of school districts across the state is asking to restrict transgender participation in certain sports and to add an 'open' division.

by: CBSSports.com

North Carolina hires Bill Belichick: Legendary NFL coach, 72, joins college ranks in stunning career move

Bill Belichick has been hired as the next coach of the North Carolina Tar Heels, the school announced Wednesday. The six-time Super Bowl champion, who has never coached at the collegiate level in any capacity,

by: MSN

USA's Saurabh Netravalkar reacts on missing out on IPL deal in auction

Saurabh Netravalkar opened up about not getting picked in the IPL 2025 mega auction. The Indian-origin USA speedster kept his base price at Rs 30 lakh in auction.

by: MSN

Three talking points from Borussia Dortmund 2-3 Barcelona

Barcelona have been doubted, questioned and criticised in recent weeks after dropping points in La Liga but were on it again in Germany, inflicting a first home Champions League defeat on Dortmund in three years with a wild win.

by: MSN

UEFA Champions League - Battle for qualification

The UEFA Champions League is contested by the highest ranked teams of the strongest UEFA national associations.

by: MSN

Australia turns to rugby to curb China influence in PNG

The Pacific nation has produced many stars of Australia's National Rugby League (NRL) and has long been lobbying to join the franchise. Australia will provide A$600m (£301m, $384

by: MSN

Rangers vs Tottenham: Europa League prediction, kick-off time, TV, live stream, team news, h2h results, odds today

Europa League prediction, kick-off time, TV, live stream, team news, h2h results, odds today - Former Celtic boss Ange Postecoglou returns to Glasgow with an injury-hit Spurs side

by: MSN

FIFA's Club World Cup TV deal: Are the Saudis pulling strings?

The Club World Cup, FIFA's latest expansion plan for football, has not generally been well received. But it still fetched $1 billion in broadcast rights. FIFA's friends in Saudi Arabia may be involved behind the scenes.

by: MSN

Teenager athlete draws lessons from karate and wins gold at Commonwealth Championship

At just 16, Nyska Jagasur has made waves in the karate world, securing the Commonwealth Cup Junior Female Kumite title and demonstrating remarkable resilience and dedication.

by: MSN

CAF Awards 2024 - Date, time, how to watch Lookman, Banda and co. in Morocco

The Mamelodi Sundowns stopper is also one of nominees for the Interclub Player of the Year award, although he'll face stiff competition from Al-Ahly pair Hussein El Shahat and Mostafa Shobeir.

by: MSN

Leinster's All Black star Jordie Barrett can't wait to face old SA foes in URC

Jordie Barrett shares his excitement about reuniting with South African franchises in the United Rugby Championship after joining Leinster on a short-term contract.

by: MSN

Juventus vs Man City LIVE: Champions League reaction as Vlahovic and McKennie goals earn fine win

Champions League score and updates as Jack Grealish starts - Pep Guardiola's team hope to move closer to the automatic qualifying spots

by: MSN

UEFA Champions League stats: Mbappe second after Messi, Muller hits 16

Another intense UEFA Champions League mid-week has passed us by, and it's shaken up the table again. Manchester City lost (again!) and are in real danger of elimination, Real Madrid gritted out a big win to claw their way back.

by: MSN

NFL to consider face-mask calls, illegal hits subject to instant replay

The change will be put up for consideration by the league's competition committee and NFL team owners this offseason.

by: MSN

Transgender women barred from many UK events, excluding majors

Transgender women and nonbinary individuals assigned male at birth will be barred from competing in the female category of many domestic tennis tournaments in Britain starting next month, the Lawn Tennis Association announced Wednesday.

For Athletes, the Draw and the How of Branding

A task force at the DealBook Summit discussed how from college to pro sports, becoming a brand is a challenge.
The article from The New York Times, published on December 11, 2024, discusses how athletes are increasingly leveraging their personal brands to extend their careers beyond sports. It highlights the trend of athletes engaging in business ventures, endorsements, and media appearances to build a lasting legacy and financial security. Examples include athletes like LeBron James, who has invested in various businesses, and Serena Williams, who has her own fashion line and venture capital firm. The piece also touches on how social media and the rise of personal branding have enabled athletes to connect directly with fans, creating new revenue streams through sponsorships and personal content. This shift reflects a broader cultural change where athletes are seen not just as sports figures but as multifaceted entrepreneurs and influencers.

Read the Full The New York Times Article at:
https://www.nytimes.com/2024/12/11/business/dealbook/athletes-brands-careers.html