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[ Sun, Dec 08th 2024 ]: BBC
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[ Sun, Dec 08th 2024 ]: CBSSports.com
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MLB rumors: 4 teams 'in range' of massive $700 million Juan Soto contract offer
[ Sun, Dec 08th 2024 ]: USA Today
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[ Sun, Dec 08th 2024 ]: The Daily Journal
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[ Sun, Dec 08th 2024 ]: Saturday Down South
Boise State fans take goal posts to Boise River after winning Mountain West for CFP bid
[ Sun, Dec 08th 2024 ]: Daily Express
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[ Sun, Dec 08th 2024 ]: MSN
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[ Sun, Dec 08th 2024 ]: BBC
Saracens power to bonus-point Champions Cup win
[ Sun, Dec 08th 2024 ]: The New York Times
Explained: FIFA and DAZN's $1billion broadcast deal for the 2025 Club World Cup
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[ Sat, Dec 07th 2024 ]: Reuters
Pavel Zacha scores another OT goal as Bruins top Flyers
[ Sat, Dec 07th 2024 ]: fbcnews
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[ Sat, Dec 07th 2024 ]: Khaleej Times
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Girls hockey as sanctioned sport should add opportunities. Why is one girl left out?
[ Sat, Dec 07th 2024 ]: Vanguard
Requiem for Edo Sport, by Patrick Omorodion
[ Sat, Dec 07th 2024 ]: Empire Sports Media
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[ Sat, Dec 07th 2024 ]: The New York Times
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[ Sat, Dec 07th 2024 ]: The New York Times
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Football fans vote for players to boycott $2.5bn FIFA Club World Cup
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[ Sat, Dec 07th 2024 ]: Outlookindia
Aston Villa 1-0 Southampton, Premier League: Unai Emery Sets Champions League Mission
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Ilia Malinin, Chock/Bates lead Grand Prix Final going into free programs
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[ Sat, Dec 07th 2024 ]: The New York Times
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GSL final goes ahead despite Bangladesh asking Rangpur to release three players
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North Shore vs Atascocita football on NFHS Network: Watch 2024 UIL playoffs
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How to watch Bristol Bears v Leinster live on TV and full team news
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West Indies vs Bangladesh LIVE: Cricket score and updates from Bangladesh in West Indies 2024
[ Sat, Dec 07th 2024 ]: MSN
Table tennis: Europe challenges China's dominance
[ Sat, Dec 07th 2024 ]: MSN
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Knicks Starting to Show Improvement in Critical Area
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[ Sat, Dec 07th 2024 ]: Daily Express
BBC Strictly's JB Gill had completely different career that shattered before JLS fame
[ Sat, Dec 07th 2024 ]: Fox Sports
2025 MLB free-agent rumors: Juan Soto bidding tops $600 million
[ Sat, Dec 07th 2024 ]: fbcnews
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[ Sat, Dec 07th 2024 ]: The Globe and Mail
Why I sold my BCE, and how I'm investing the proceeds
[ Sat, Dec 07th 2024 ]: BBC
Draw held for first Kabaddi World Cup outside Asia
[ Sat, Dec 07th 2024 ]: Daily Mail
Aussie Olympic champion Jessica Fox puts on a bra .. since the news of her split with Mathieu Biazizzo
[ Sat, Dec 07th 2024 ]: The New Zealand Herald
Jack Jordan wins Taranaki Sports Awards senior Sportsman for second year
[ Sat, Dec 07th 2024 ]: fbcnews
AFL Oceania Cup concludes in Suva
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Crimson Bears on skis a sight to see
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Woods has 'long way to go' after surgery
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[ Sat, Dec 07th 2024 ]: oneesports
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[ Sat, Dec 07th 2024 ]: KPCW
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Lumpkin and Robinson Set Facility Records at Liberty Kickoff
[ Sat, Dec 07th 2024 ]: Yahoo! Sports
Inola High School wins $2 million grand prize from T-Mobile competition
[ Sat, Dec 07th 2024 ]: Reuters
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Amber Glenn becomes first US woman in 14 years to win figure skating Grand Prix Final
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[ Fri, Dec 06th 2024 ]: Empire Sports Media
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[ Fri, Dec 06th 2024 ]: The New York Times
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[ Fri, Dec 06th 2024 ]: Daily Record
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[ Thu, Dec 05th 2024 ]: Seattle Times
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[ Thu, Dec 05th 2024 ]: MSN
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Why Powerade is letting athletes pause partnerships to prioritize mental health


//sports-competition.news-articles.net/content/2 .. se-partnerships-to-prioritize-mental-health.html
Published in Sports and Competition on by Terrence Williams   Print publication without navigation

An extension of the brand's "Pause is Power" platform, the contractual provision allows athletes to focus on mental health without losing sponsorships.


Powerade has launched a new campaign titled "Pause is Power," aimed at promoting mental health awareness among athletes. The initiative encourages athletes to take breaks for mental well-being, featuring a unique twist where athletes can scan QR codes on Powerade bottles to access mental health resources. These resources include guided meditation, breathing exercises, and other mental health support tools. The campaign also includes a partnership with the National Alliance on Mental Illness (NAMI) to provide further support. This move by Powerade reflects a broader trend in sports marketing where brands are increasingly focusing on the mental health of athletes, recognizing the importance of mental resilience alongside physical fitness.

Read the Full Marketing Dive Article at:
[ https://www.marketingdive.com/news/powerade-athletes-codes-pause-mental-health/734285/ ]

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