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European Super League relaunches as 'Unify League': What's different - and will it work this time?

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The company behind the controversial European Super League idea has tweaked its proposal once more, completely scrapping the original closed-shop format, in a bid to make it more attractive to clubs and fans.
The article from The Athletic discusses the ongoing efforts to establish a European Super League (ESL) as an alternative to UEFA's Champions League. A22 Sports Management, the company behind the ESL, has proposed a new format that aims to unify European football by offering a multi-divisional competition with promotion and relegation, involving up to 80 teams. This proposal comes after the initial ESL plan in 2021 was met with significant backlash from fans, clubs, and governing bodies. A22's CEO, Bernd Reichart, has been actively engaging with clubs across Europe to garner support, emphasizing a model that would provide financial stability and competitive balance. Despite these efforts, the ESL still faces opposition from UEFA, FIFA, and many traditional football stakeholders who argue that it threatens the integrity and tradition of European football. The article highlights the tension between innovation in football's structure and the preservation of its historical values.

Read the Full The New York Times Article at:
[ https://www.nytimes.com/athletic/6000667/2024/12/17/european-super-league-unify-a22/ ]