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Floki Scores Pitchside Ad Campaign in Rugby Super League

Floki Scores Pitchside Ad Campaign in Rugby Super League


Published on 2025-01-21 14:05:20 - decrypt
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  • Floki's campaign will appear in approximately 50 matches throughout the Super League season, starting with major fixtures like Wigan Warriors vs. Leigh Leopards on February 13 and concluding with marquee games such as Wigan Warriors vs. Warrington Wolves in Las Vegas on March 1.

The article from Decrypt discusses how Floki, a cryptocurrency inspired by Elon Musk's Shiba Inu, has secured a pitchside advertising campaign with the Rugby Football League (RFL) for the Super League. This deal marks Floki as the first cryptocurrency to sponsor the RFL, with its branding appearing on the pitchside LED boards during matches. The campaign aims to increase Floki's visibility and appeal to a broader audience, leveraging the sport's popularity to enhance its brand recognition. The partnership was facilitated by CoinCorner, a Bitcoin and Lightning Network services provider, which has been working to integrate cryptocurrency into sports sponsorships. This move is part of a broader trend where cryptocurrencies seek to gain mainstream acceptance through sports marketing.

Read the Full decrypt Article at:
[ https://decrypt.co/302063/floki-scores-pitchside-ad-campaign-in-rugby-super-league ]
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